Browsing Author : Jodi Norris

Meet the team: Ellie

By Jodi Norris 12 April, 2022
 

Educating a B2B market with Jed Corenthal, CMO at Phenix

By Jodi Norris 11 April, 2022
Education on a solution is often the first step businesses take when breaking into a B2B market. With complex technological products and services, this step is...

Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix

By Jodi Norris 04 April, 2022
Kristi Flores is the CMO at Tektronix, where she heads up an 80 person marketing team that is not only hybrid, but global.

Meet the team: Jamie

By Jodi Norris 30 March, 2022
What is your role at 93digital/93x?  I am a Senior Account Manager

5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap

By Jodi Norris 28 March, 2022
Patrick Ward's 'Marketing Transformation Mindset' is one you should adopt if you're looking to innovate your B2B tech marketing strategy. 

The top B2B marketing conferences you need to attend in 2022

By Jodi Norris 23 March, 2022
B2B marketing conferences are the perfect opportunity for you to expand your knowledge, connect with peers and stay ahead of industry trends. Now that face-to-face and...

To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science

By Jodi Norris 07 March, 2022
B2B tech marketers are often wondering how much of their activities should be aimed at retaining existing customers or acquiring net new ones. 

Meet the team: Michael

By Jodi Norris 09 November, 2021
What is your role at 93x? I’ve just joined as the SEO Account Director.

How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau

By Jodi Norris 25 October, 2021
"As human beings, we have evolved with storytelling being the core of our being. We understand, we remember stories much more than we do any facts and figures. It's just...

Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep

By Jodi Norris 18 October, 2021
Category creation is often a necessary requirement for B2B tech companies wanting to stand out in a highly competitive space.