Why your B2B SEO strategy needs digital PR
Figuring out an SEO strategy for your B2B business can feel overwhelming, especially when the B2B SaaS market is highly competitive, and the digital landscape is...
Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing on his experience in self-serve...
Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way of B2B tech branding, Blair Josephs Jansen knows a...
Should I target low search volume keywords in B2B SEO?
If you’re a B2B company struggling to make a business impact with SEO, you’re not alone. The first step to any SEO strategy - figuring out which keywords to target -...
Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier
Technical debt can inhibit B2B marketing teams looking to scale, and create a frictionless experience for their customers.
Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
It's safe to say paid social is a tool in most B2B marketing toolboxes, producing quick wins and fast leads for hyper growth. But many marketers skip important steps,...
Meet the team: Key
What is your role at 93x? I am a PPC Executive.
Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept
Demand generation is a powerful function for B2B tech and SaaS companies looking to scale fast. Marketing-led growth, through demand generation and it's tactical...
Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace
As Director of Social Media at Dynatrace, an enterprise AI solution, John Rocker has mastered the art of B2B virtual event marketing. On this episode of the FINITE...
Meet the team: Myles
What is your role at 93x? PPC Strategist