Browsing Author : Jodi Norris

Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

By Jodi Norris 11 July, 2022
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing on his experience in self-serve...

Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

By Jodi Norris 27 June, 2022
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way of B2B tech branding, Blair Josephs Jansen knows a...

Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

By Jodi Norris 30 May, 2022
Technical debt can inhibit B2B marketing teams looking to scale, and create a frictionless experience for their customers. 

Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

By Jodi Norris 16 May, 2022
It's safe to say paid social is a tool in most B2B marketing toolboxes, producing quick wins and fast leads for hyper growth. But many marketers skip important steps,...

Meet the team: Key

By Jodi Norris 10 May, 2022
What is your role at 93x? I am a PPC Executive. 

Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

By Jodi Norris 02 May, 2022
Demand generation is a powerful function for B2B tech and SaaS companies looking to scale fast. Marketing-led growth, through demand generation and it's tactical...

Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

By Jodi Norris 25 April, 2022
As Director of Social Media at Dynatrace, an enterprise AI solution, John Rocker has mastered the art of B2B virtual event marketing. On this episode of the FINITE...

Meet the team: Myles

By Jodi Norris 20 April, 2022
What is your role at 93x? PPC Strategist 

Meet the team: Jasmine

By Jodi Norris 14 April, 2022
What is your role at 93digital/93x? I’ve just joined the 93x team as SEO Strategist