Browsing Author : Jodi Norris

Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

By Jodi Norris 28 June, 2021
B2B marketers can fuel the growth of their startups by implementing scalable processes, getting buy-in from the C-suite, hiring the right team and using the right...

April Dunford on crafting stories for sales enablement in B2B tech marketing

By Jodi Norris 17 June, 2021
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects an engaging narrative. As...

B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

By Jodi Norris 14 June, 2021
Marketers know the power of influencers for B2C consumers, but how about B2B? B2B influencer marketing is a strategy for you to connect with your audience directly,...

How to use SEO to promote your B2B event

By Jodi Norris 09 June, 2021
In a post-pandemic world, it’s easier than ever to host a B2B event. There’s no need to book a room, pay for the transport of speakers and order pizza.

Rory Sutherland on the psychology of B2B decision making

By Jodi Norris 08 June, 2021
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how B2B marketers can be aware of biases to...

Identify the best ABM strategy for your B2B tech company

By Jodi Norris 04 June, 2021
The ABM session from FINITE Fest is packed with useful tips on how to build and maintain a successful ABM strategy for a B2B tech company. 

Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

By Jodi Norris 03 June, 2021
It is more important than ever before that B2B marketers be informed about diversity and inclusion within the workplace and in their own strategies.

Brand vs. performance marketing for B2B tech companies

By Jodi Norris 01 June, 2021
What is brand marketing in B2B tech?  Brand is the identity of your tech company and how it is perceived by your audience. This is not just the visual identity of...

The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares

By Jodi Norris 31 May, 2021
The path to CMO is not always a straight one, but to get there you'll need ambition, confidence and a little bit of advice. On this episode of the FINITE Podcast,...

Optimise a B2B SEO strategy for your tech company and website

By Jodi Norris 27 May, 2021
The SEO panel at FINITE Fest produced tactical tips you can apply to your B2B SEO strategy and boost growth for your tech company.   What content do you need for...