Browsing Author : Jodi Norris

A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove

By Jodi Norris 29 March, 2021
A standalone publication for B2B content can provide an excellent platform for brand awareness. Not only can it position your company as thought leaders within your...

Brand amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM

By Jodi Norris 22 March, 2021
Brand amplification is how the world knows what your B2B company does, who your company is and what your company stands for. B2B marketers in tech know that brand...

Flexible go-to-market planning with Melissa Ayres, CMO at Cervest

By Jodi Norris 15 March, 2021
Go-to-market planning (GTM) should account for the growth goals of the business as a whole. Marketing-specific tactics should be discussed down the line, after its...

Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI

By Jodi Norris 08 March, 2021
B2B tech marketing often involves an in-depth content strategy to generate leads, drive brand awareness and educate the market. On this episode of the FINITE Podcast...

Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge

By Jodi Norris 01 March, 2021
A digital transformation of marketing within an organisation is often necessary to modernise a business and adapt to changing customer habits. In this episode of the...

The tools you need at each stage of ABM for a B2B tech strategy

By Jodi Norris 01 March, 2021
What is ABM?  Account-based marketing (ABM) is a type of marketing that hones in on one or a few organisations at a time rather than an entire market. You could...

B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital

By Jodi Norris 23 February, 2021
On this episode of the FINITE Podcast, we sit down with Arthur Nobel who gives us his unique perspective on marketing from a B2B tech, venture capitalist lens. He...

Build traction on your podcast for a B2B tech marketing strategy

By Jodi Norris 15 February, 2021
With the line between work and home blurring, more people are using their spare time to advance their skill sets and expand their careers. Through online classes,...

Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre

By Jodi Norris 15 February, 2021
On this episode of the FINITE Podcast for B2B tech marketers, we talk about marketing through an acquisition, which requires both an internal and external...

The 5 Inbound Marketing Channels You Need to be Utilising

By Jodi Norris 10 February, 2021
What are inbound marketing channels? Inbound marketing channels are the various ways businesses connect with prospective customers online. This is typically...