Browsing Author : Jodi Norris

Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk

By Jodi Norris 08 February, 2021
This episode of the FINITE Podcast talks in-depth about community marketing; the benefits, challenges, and focus points of growing and sustaining a community to...

Guide to building an inbound engine with Kieran Flanagan, SVP Marketing at HubSpot

By Jodi Norris 01 February, 2021
This episode of the FINITE Podcast talks you through a step by step guide to building an inbound media engine. By utilising content, you can reach and influence your...

Your B2B marketing strategy needs a podcast

By Jodi Norris 29 January, 2021
Whether you’re in the bath, on a walk, cleaning the house, or making lunch, a podcast is a great way to use those spare moments. And it’s becoming more and more likely...

The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

By Jodi Norris 25 January, 2021
The relationship between acquiring customers and retaining them is an important dynamic between or within marketing teams. Find out how two top leaders at Sprout...

Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

By Jodi Norris 18 January, 2021
On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit...

No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense

By Jodi Norris 11 January, 2021
On today’s episode Alex is talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams.

All things B2B marketing & growth with Yam Regev, CMO

By Jodi Norris 04 January, 2021
This FINITE Podcast episode is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology...

Innovation in B2B marketing with Carlota Feliu, EMEA Marketing Leader at HP 3D Printing

By Jodi Norris 14 December, 2020
Carlota Feliu is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA...

New research: Predictions for B2B tech marketing in 2021

By Jodi Norris 11 December, 2020
93x partnered with FINITE, the community for B2B tech marketers, to deliver new research covering reflections on 2020 and predictions for 2021 in B2B tech marketing.

How can your B2B tech marketing strategy go green?

By Jodi Norris 11 December, 2020
It is often said that marketing has the power to change the world. As a marketer, do you want to change the world for the better?  Corporate social responsibility...