Browsing Author : Jodi Norris

The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

By Jodi Norris 25 January, 2021
The relationship between acquiring customers and retaining them is an important dynamic between or within marketing teams. Find out how two top leaders at Sprout...

Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

By Jodi Norris 18 January, 2021
On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit...

No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense

By Jodi Norris 11 January, 2021
On today’s episode Alex is talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams.

All things B2B marketing & growth with Yam Regev, CMO

By Jodi Norris 04 January, 2021
This FINITE Podcast episode is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology...

Innovation in B2B marketing with Carlota Feliu, EMEA Marketing Leader at HP 3D Printing

By Jodi Norris 14 December, 2020
Carlota Feliu is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA...

New research: Predictions for B2B tech marketing in 2021

By Jodi Norris 11 December, 2020
93x partnered with FINITE, the community for B2B tech marketers, to deliver new research covering reflections on 2020 and predictions for 2021 in B2B tech marketing.

How can your B2B tech marketing strategy go green?

By Jodi Norris 11 December, 2020
It is often said that marketing has the power to change the world. As a marketer, do you want to change the world for the better?  Corporate social responsibility...

From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller

By Jodi Norris 07 December, 2020
Kristina Finseth joins the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a...

The importance of search in the B2B customer experience with John Watton, CMO at Yext

By Jodi Norris 01 December, 2020
John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. ...

Product-market fit is a broken concept with Rand Fishkin

By Jodi Norris 16 November, 2020
Rand Fishkin is the Founder of SparkToro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author...