Browsing Author : Jodi Norris

Innovation in B2B marketing with Carlota Feliu, EMEA Marketing Leader at HP 3D Printing

By Jodi Norris 14 December, 2020
Carlota Feliu is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA...

New research: Predictions for B2B tech marketing in 2021

By Jodi Norris 11 December, 2020
93x partnered with FINITE, the community for B2B tech marketers, to deliver new research covering reflections on 2020 and predictions for 2021 in B2B tech marketing.

How can your B2B tech marketing strategy go green?

By Jodi Norris 11 December, 2020
It is often said that marketing has the power to change the world. As a marketer, do you want to change the world for the better?  Corporate social responsibility...

From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller

By Jodi Norris 07 December, 2020
Kristina Finseth joins the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a...

The importance of search in the B2B customer experience with John Watton, CMO at Yext

By Jodi Norris 01 December, 2020
John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. ...

Product-market fit is a broken concept with Rand Fishkin

By Jodi Norris 16 November, 2020
Rand Fishkin is the Founder of SparkToro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author...

The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun

By Jodi Norris 02 November, 2020
Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software. FINITE founder ...

Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye

By Jodi Norris 19 October, 2020
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye.

The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine

By Jodi Norris 05 October, 2020
Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world's leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with...

Scaling a word of mouth engine with Oli Bridge, Head of Marketing and Growth at Bonjoro

By Jodi Norris 04 May, 2020
Oli Bridge is the Head of Marketing & Growth at Bonjoro, a platform that allows businesses to boost customer engagement with perfectly timed personal videos. FINITE...