Flexible go-to-market planning with Melissa Ayres, CMO at Cervest
Go-to-market planning (GTM) should account for the growth goals of the business as a whole. Marketing-specific tactics should be discussed down the line, after its...
Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI
B2B tech marketing often involves an in-depth content strategy to generate leads, drive brand awareness and educate the market. On this episode of the FINITE Podcast...
Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge
A digital transformation of marketing within an organisation is often necessary to modernise a business and adapt to changing customer habits. In this episode of the...
The tools you need at each stage of ABM for a B2B tech strategy
What is ABM? Account-based marketing (ABM) is a type of marketing that hones in on one or a few organisations at a time rather than an entire market. You could...
B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital
On this episode of the FINITE Podcast, we sit down with Arthur Nobel who gives us his unique perspective on marketing from a B2B tech, venture capitalist lens. He...
Build traction on your podcast for a B2B tech marketing strategy
With the line between work and home blurring, more people are using their spare time to advance their skill sets and expand their careers. Through online classes,...
Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre
On this episode of the FINITE Podcast for B2B tech marketers, we talk about marketing through an acquisition, which requires both an internal and external...
The 5 Inbound Marketing Channels You Need to be Utilising
What are inbound marketing channels? Inbound marketing channels are the various ways businesses connect with prospective customers online. This is typically...
Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk
This episode of the FINITE Podcast talks in-depth about community marketing; the benefits, challenges, and focus points of growing and sustaining a community to...
Guide to building an inbound engine with Kieran Flanagan, SVP Marketing at HubSpot
This episode of the FINITE Podcast talks you through a step by step guide to building an inbound media engine. By utilising content, you can reach and influence your...