Browsing Author : Ricci Sanchez

CRO

What is the Difference Between Macro and Micro Conversions for B2B CRO?

By Ricci Sanchez 05 May, 2022
If you’re creating campaign landing pages and conversion funnels for your website, you probably have several intended conversion goals. For a B2B website, these may be...
CRO

How heat mapping aids conversion rate optimisation

By Ricci Sanchez 20 April, 2022
If you're serious about developing a B2B conversion rate optimisation (CRO) strategy, you'll need to become familiar with the various kinds of heat maps available to...

Tips for moving from startup to scale up with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS

By Ricci Sanchez 21 March, 2022
For B2B technology and SaaS marketers, the transition from startup to scaleup requires agility, processes and the right MarTech. In the fast-paced world of B2B tech and...

The best analytics to track for conversion rate optimisation

By Ricci Sanchez 15 March, 2022
If you've been struggling to see results from your search engine optimisation (SEO), PPC, social media or other digital marketing efforts, you may need to explore...

Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage

By Ricci Sanchez 14 March, 2022
Product marketers are low in supply and high in demand at the moment, especially in the B2B tech space. The role requires a niche specialism, and deep understanding of...
CRO

Best Practices for Running A/B and Multivariate Testing

By Ricci Sanchez 17 February, 2022
Getting traffic to your B2B tech website is only one step in successful digital marketing. Your webpages are valuable tools that can be used to generate leads and sales,...