Browsing Author : Vivian Fan

A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security

By Vivian Fan 22 November, 2021
In a crowded B2B tech category, how can your brand stand out?

Why your customers are your best marketers with Amanda Malko, CMO at G2

By Vivian Fan 15 November, 2021
With category overload and heated competition in B2B tech, marketers are finding customer retention more difficult than ever before. However, by helping customers ...

Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA

By Vivian Fan 08 November, 2021
In many B2B tech companies, sales and marketing work hand in hand as one department. This new equation can sometimes equal revenue marketing. But how does it work?

From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io

By Vivian Fan 01 November, 2021
Content marketing is table stakes and has become widely adopted in the B2B marketing world. How can B2B marketers differentiate from others and create deeper...