Meet the team: Luca

Luca Caruso

What is your role at 93x?Luca pic-1

I am a PPC Strategist.

What does an average day look like for you?

Monitoring, analysis and management of PPC accounts, developing strategies for clients on how to generate high-quality leads by optimising their cost per acquisition and talking to clients about what they want to achieve.


What’s the most challenging part of your job?

The most challenging part of my job is understanding what service or product the clients are offering and how to advertise to the right interested audience. At the same time, this is what I enjoy because I can learn about interesting products and services within tech/SaaS.


Any advice for those who want to do what you do?

Be curious in different fields, and nurture your passion for data analysis.

Nowadays, it is easy to learn thanks to the web, you can find many tutorials on YouTube about building a Google Ads campaign or which metrics you need to take about analyse campaigns or keywords. Google has also launched an online school to learn more about digital marketing such as SEO, PPC and digital analysis.


What future design and/or technology developments in the industry are you excited about?

I'm excited to see more industries converting to using AI through Big data; it’s an area that fascinates me so much.  Data is a primary asset right now and Google knows how to capture and classify it for us. Google continues to optimise their platform so that client’s can reach their objectives even more quickly. 


What are your passions/hobbies/interests?

I am a sports lover. I train every day, from running to simple gym sessions. My hobbies include board sports such as snowboarding, surfing and wakeboarding.

Another passion I have is cryptocurrencies, and in recent years I have been trying to expand my knowledge to invest in them. 


What’s your favourite thing to read in print/online?

For news, I usually use SKY news, Bloomberg News or BBC. I am subscribed to various channels such as Search Engine Journal or Search Engine Land as far as PPC is concerned.


What music is currently on your playlist? 

I listen to all kinds of music. When I'm working, I usually listen to techno music like Solomun or Tale of us.


Tell us a random fact about you…

I have two metal plates in my body, and one is 20 centimetres long.

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