Latest Articles.

Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

By Jodi Norris 27 June, 2022
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way of B2B tech branding, Blair Josephs Jansen knows a...

Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

By Jodi Norris 30 May, 2022
Technical debt can inhibit B2B marketing teams looking to scale, and create a frictionless experience for their customers. 

Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

By Jodi Norris 16 May, 2022
It's safe to say paid social is a tool in most B2B marketing toolboxes, producing quick wins and fast leads for hyper growth. But many marketers skip important steps,...
SEO

The importance of SERP features in B2B SEO

By Dan Butler 11 May, 2022
Understanding search engine results page (SERP) features is an essential part of search engine optimization (SEO) for B2B companies. In this article, we’ll discuss what...

Meet the team: Key

By Jodi Norris 10 May, 2022
What is your role at 93x? I am a PPC Executive. 
CRO

What is the Difference Between Macro and Micro Conversions for B2B CRO?

By Ricci Sanchez 05 May, 2022
If you’re creating campaign landing pages and conversion funnels for your website, you probably have several intended conversion goals. For a B2B website, these may be...

93x and 93digital have joined the Clarity family

By Alex Price 03 May, 2022
Often, coming back to work after a holiday weekend makes for a bit of a rough start to the work week. 

Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

By Jodi Norris 02 May, 2022
Demand generation is a powerful function for B2B tech and SaaS companies looking to scale fast. Marketing-led growth, through demand generation and it's tactical...

Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

By Jodi Norris 25 April, 2022
As Director of Social Media at Dynatrace, an enterprise AI solution, John Rocker has mastered the art of B2B virtual event marketing. On this episode of the FINITE...