Latest Articles.

April Dunford on crafting stories for sales enablement in B2B tech marketing

By Jodi Norris 17 June, 2021
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects an engaging narrative. As...

Establishing your B2B content marketing goals

By Sasha Suzdaleva 16 June, 2021
Having a crystal clear idea of what you want to achieve from your B2B content marketing campaign isn't always straightforward. You know you want your campaign to be...

B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

By Jodi Norris 14 June, 2021
Marketers know the power of influencers for B2C consumers, but how about B2B? B2B influencer marketing is a strategy for you to connect with your audience directly,...

93x shortlisted for “Best use of SEO” category

By Sasha Suzdaleva 09 June, 2021
We’re delighted to share that, once again, we have been shortlisted for an award for our SEO work in partnership with Kadence International!

How to use SEO to promote your B2B event

By Jodi Norris 09 June, 2021
In a post-pandemic world, it’s easier than ever to host a B2B event. There’s no need to book a room, pay for the transport of speakers and order pizza.

Rory Sutherland on the psychology of B2B decision making

By Jodi Norris 08 June, 2021
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how B2B marketers can be aware of biases to...

Identify the best ABM strategy for your B2B tech company

By Jodi Norris 04 June, 2021
The ABM session from FINITE Fest is packed with useful tips on how to build and maintain a successful ABM strategy for a B2B tech company. 

Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

By Jodi Norris 03 June, 2021
It is more important than ever before that B2B marketers be informed about diversity and inclusion within the workplace and in their own strategies.

Brand vs. performance marketing for B2B tech companies

By Jodi Norris 01 June, 2021
What is brand marketing in B2B tech?  Brand is the identity of your tech company and how it is perceived by your audience. This is not just the visual identity of...

The difference between B2B and B2C content marketing

By Sasha Suzdaleva 01 June, 2021
Everywhere you look, people seem to be saying the same thing about B2B and B2C content marketing: