Latest Articles.

Scaling a word of mouth engine with Oli Bridge, Head of Marketing and Growth at Bonjoro

By Jodi Norris 04 May, 2020
Oli Bridge is the Head of Marketing & Growth at Bonjoro, a platform that allows businesses to boost customer engagement with perfectly timed personal videos. FINITE...

13 B2B Influencer Marketing Stats for 2020

By Darren Stewart 01 May, 2020
Influencer marketing is becoming increasingly common, for lots of good reasons. Using well-known, trusted internet celebrities to spread the word about your brand is a...

Positioning for B2B tech companies in uncertain times with April Dunford

By Sasha Suzdaleva 30 April, 2020
In this FINITE episode, podcast host Alex Price explores a very current topic - how can B2B tech companies position themselves and adjust their messaging in uncertain...

11 B2B Email Marketing Stats for 2020

By Darren Stewart 20 April, 2020
Email is one of the most consistently effective tools available to the modern-day marketer. It’s used by almost everyone, produces genuinely impressive results...

13 B2B Marketing Stats for 2020

By Darren Stewart 20 April, 2020
2020 is already a year like no other, and the marketing industry is no exception. Technologies and strategies are evolving fast, and keeping up with the new...

Optimise the B2B funnel with Nick Roberts, Marketing Director at Global App Testing

By Sasha Suzdaleva 14 April, 2020
Nick Roberts is the Marketing Director of Global App Testing, an innovative quality assurance and testing platform that brings together humans and technology to...

11 B2B Content Marketing Stats for 2020

By Darren Stewart 03 April, 2020
Content marketing is a central part of running a B2B business, and it’s also an area that’s constantly changing and updating. To deliver the most effective content...

Sales Enablement For B2B Tech Companies with Nicole Lindenbaum

By Darren Stewart 02 April, 2020
Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share...

Using Martech & AI to support B2B marketing with Cindy Atinault

By Darren Stewart 02 April, 2020
Cindy Atinault is VP of Marketing at Senseye. On this episode of the FINITE podcast our host Alex Price sits down with Cindy to hear about her views on how Martecth...

SEO for B2B SaaS Companies With Steve Toth

By Darren Stewart 02 April, 2020
Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share...