Latest Articles.

B2B or B2H: Humanising Technology Marketing

By Alex Price 02 April, 2019
For every B2B marketer that tells me Facebook is a B2C only channel, I bring out the case study of the B2B FinTech getting unbelievable ROI from an account based...

Talking Sales & Marketing Alignment with Nathan Bethell, Ricoh UK

By Jodi Norris 29 March, 2019
In this episode of the FINITE B2B marketing in technology podcast, Alex sits down with Nathan Bethell. Nathan has an interesting background having begun his career...

How HubSpot empowers B2B marketing teams

By x93 25 March, 2019
For those who are unfamiliar with HubSpot, this article will explain some of the most impressive ways in which the marketing automation technology can empower...

Talking CRM with Kartik Krishnan, Founders Factory

By Jodi Norris 25 March, 2019
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan. Kartik is an experienced B2B marketer, and currently leads B2B...
SEO

SEO link building strategies for B2B tech companies

By x93 20 March, 2019
Link building is a vital part of your B2B tech company’s SEO and digital marketing strategies, and this article will highlight some of the best methods you should use...

Should we be using Marketing Automation? Pros & Cons

By Alex Price 17 March, 2019
Marketing automation is a process that enables B2B technology teams to take a step back and allow software and other tools to handle part of their marketing processes....

Why is inbound marketing growing in popularity?

By x93 12 March, 2019
Research shows that around 60% of all companies in Europe currently use an inbound marketing strategy for lead generation and increasing sales. If your B2B tech...

Why SEO is key to inbound marketing

By x93 01 March, 2019
Search engine optimisation or SEO is key to inbound marketing success for a variety of reasons. All B2B tech companies should engage in SEO best practices if they want...

Guide to optimising content strategy for inbound marketing

By x93 27 February, 2019
Marketing teams working for B2B technology companies will often have to produce an incredible amount of content for their inbound marketing strategies. We feel...

What is marketing automation?

By Alex Price 25 February, 2019
By now all B2B marketers should have heard about marketing automation, but there are still a lot of professionals out there who are yet to use it as part of their...