Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts
Neil Hoyne is the Chief Measurement Strategist at Google, a popular LinkedIn thought leader and author of Converted: The Data-Driven Way to Win Customers' Hearts.
Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
Focussing on the end user can get your B2B tech organisation ahead. While we often think about the final decision makers who sign on the dotted line for B2B purchases,...
B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments
When your brand values don't align with your website, visuals and messaging, that means it's time for a rebrand. But in B2B tech startups and scale ups, oftentimes when...
Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos
Marketing and comms, if done right, should work together to convey aligned, strong and valuable messaging across all channels and touch points.
Local SEO vs Global SEO
If you’re looking to drive traffic to your website and improve your Google ranking, a robust search engine optimisation (SEO) strategy is vital. Today, SEO matters more...
Why your B2B SEO strategy needs digital PR
Figuring out an SEO strategy for your B2B business can feel overwhelming, especially when the B2B SaaS market is highly competitive, and the digital landscape is...
Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing on his experience in self-serve...
Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way of B2B tech branding, Blair Josephs Jansen knows a...
Should I target low search volume keywords in B2B SEO?
If you’re a B2B company struggling to make a business impact with SEO, you’re not alone. The first step to any SEO strategy - figuring out which keywords to target -...
Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier
Technical debt can inhibit B2B marketing teams looking to scale, and create a frictionless experience for their customers.