Latest Articles.

How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at Atlassian

By Jodi Norris 09 August, 2021
Thought leadership is critical for B2B tech audiences who less and less trust companies and brands. They want to hear word of mouth recommendations and build a sense...

Meet the team: Vini

By Jodi Norris 03 August, 2021
What is your role at 93x?  Digital Strategist

Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard

By Jodi Norris 02 August, 2021
Video marketing is getting easier and easier with new tech and video platforms, but are customer expectations of video rising alongside? 

Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook

By Jodi Norris 29 July, 2021
Emerging MarTech leaves some B2B marketers wary of job loss or replacement. However, this fear could be considered unwarranted, as this FINITE Podcast discusses the...

Marketing attribution for B2B tech & SaaS companies

By Jodi Norris 27 July, 2021
This FINITE panel discussion revealed great insights into marketing attribution from CMOs and leaders at top tech and SaaS companies. 

Guide to B2B tech brand marketing with Kevan Lee, Head of Marketing at Oyster

By Jodi Norris 20 July, 2021
B2B brand marketing is about how your audience perceives your brand, and is a collective result of multiple touch points and channels. It's hard to define, but on...

Meet the team: Hervé

By Jodi Norris 13 July, 2021
What is your role at 93x? I am an SEO Executive. 

Where to start with B2B tech product positioning with Vakis Rigas, VP Marketing at Shypple

By Jodi Norris 12 July, 2021
The positioning of B2B tech products requires consideration of competitors, features and jobs to be done. Ultimately, positioning aims to find context. 

How to boost the engagement and impact of your virtual B2B events

By Jodi Norris 08 July, 2021
The FINITE B2B event marketing panel discussion is full of insights from leading marketers with deep expertise in organising and optimising physical and virtual...

93x have been certified as an official Google Partner!

By Jodi Norris 07 July, 2021
Due to the tremendous work of our digital strategists, 93x has been certified as an official Google Partner! Google itself has recognised our growth as an agency and...