Scaling a B2B Tech Marketing Team With Guillermo Murga
Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share...
The B2B guide to CRM systems
Every B2B technology business needs a CRM system, that’s a given, it should be at the core of your B2B Martech stack. Many companies already have one but they aren’t...
Digital Marketing Funnel: How to Build One
What is a digital marketing funnel ? A digital marketing funnel is a phrase used to describe a way of looking at a B2B buyer journey. The idea is that the...
The 2020 Guide to Social Media Lead Generation
Social media lead generation can be a rich reservoir of business for B2B companies. In fact, 83% of B2B marketers use social media, so ignoring this channel can put...
What is a Content Marketing Funnel?
Content is a key part of marketing in today’s world, with 50% of businesses expecting increased content marketing spend in 2020. One important concept for...
FINITE Podcast #12: Steve Mann, CMO at ThetaRay on The Psychology of Marketing
FINITE is a B2B marketing podcast for technology marketers. Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners...
What is a Landing Page in Google Analytics?
Google Analytics is one of the most powerful tools available for marketers, providing a wealth of insights into how your websites are performing. One important...
The Most Common Technical SEO Factors
Technical SEO is the process of optimising your website so search engines can crawl and index it more effectively. It’s a form of on-page SEO that focuses on the...
Enterprise SEO Strategy, What Is It and How Do You Develop One?
When it comes to marketing your business, SEO (Search Engine Optimization) is one of the most important tools available. SEO can be complicated, and it changes all...
The Top Digital Marketing Strategies for Tech Companies in 2020
The tech industry spans a wide range of different areas and is a huge market. For companies in tech, digital marketing is crucial, and getting it right can mean the...