Latest Articles.

Scaling a B2B Tech Marketing Team With Guillermo Murga

By Darren Stewart 02 April, 2020
Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share...

The B2B guide to CRM systems

By Darren Stewart 02 April, 2020
Every B2B technology business needs a CRM system, that’s a given, it should be at the core of your B2B Martech stack. Many companies already have one but they aren’t...

Digital Marketing Funnel: How to Build One

By Darren Stewart 17 March, 2020
What is a digital marketing funnel ? A digital marketing funnel is a phrase used to describe a way of looking at a B2B buyer journey. The idea is that the...

The 2020 Guide to Social Media Lead Generation

By Darren Stewart 14 March, 2020
Social media lead generation can be a rich reservoir of business for B2B companies. In fact, 83% of B2B marketers use social media, so ignoring this channel can put...

What is a Content Marketing Funnel?

By Darren Stewart 06 March, 2020
Content is a key part of marketing in today’s world, with 50% of businesses expecting increased content marketing spend in 2020. One important concept for...

FINITE Podcast #12: Steve Mann, CMO at ThetaRay on The Psychology of Marketing

By Darren Stewart 05 March, 2020
FINITE is a B2B marketing podcast for technology marketers. Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners...

What is a Landing Page in Google Analytics?

By Darren Stewart 24 February, 2020
Google Analytics is one of the most powerful tools available for marketers, providing a wealth of insights into how your websites are performing. One important...
SEO

The Most Common Technical SEO Factors

By Darren Stewart 20 February, 2020
Technical SEO is the process of optimising your website so search engines can crawl and index it more effectively. It’s a form of on-page SEO that focuses on the...
SEO

Enterprise SEO Strategy, What Is It and How Do You Develop One?

By Darren Stewart 18 February, 2020
When it comes to marketing your business, SEO (Search Engine Optimization) is one of the most important tools available. SEO can be complicated, and it changes all...

The Top Digital Marketing Strategies for Tech Companies in 2020

By Darren Stewart 11 February, 2020
The tech industry spans a wide range of different areas and is a huge market. For companies in tech, digital marketing is crucial, and getting it right can mean the...