Talking Sales & Marketing Alignment with Nathan Bethell, Ricoh UK
In this episode of the FINITE B2B marketing in technology podcast, Alex sits down with Nathan Bethell. Nathan has an interesting background having begun his career...
How HubSpot empowers B2B marketing teams
For those who are unfamiliar with HubSpot, this article will explain some of the most impressive ways in which the marketing automation technology can empower...
Talking CRM with Kartik Krishnan, Founders Factory
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan. Kartik is an experienced B2B marketer, and currently leads B2B...
SEO link building strategies for B2B tech companies
Link building is a vital part of your B2B tech company’s SEO and digital marketing strategies, and this article will highlight some of the best methods you should use...
Should we be using Marketing Automation? Pros & Cons
Marketing automation is a process that enables B2B technology teams to take a step back and allow software and other tools to handle part of their marketing processes....
Why is inbound marketing growing in popularity?
Research shows that around 60% of all companies in Europe currently use an inbound marketing strategy for lead generation and increasing sales. If your B2B tech...
Why SEO is key to inbound marketing
Search engine optimisation or SEO is key to inbound marketing success for a variety of reasons. All B2B tech companies should engage in SEO best practices if they want...
Guide to optimising content strategy for inbound marketing
Marketing teams working for B2B technology companies will often have to produce an incredible amount of content for their inbound marketing strategies. We feel...
What is marketing automation?
By now all B2B marketers should have heard about marketing automation, but there are still a lot of professionals out there who are yet to use it as part of their...
Why solid SEO research is critical
Search engine optimisation is an important channel for nearly all of our B2B technology clients. Which business doesn't want to acquire traffic to their website by...