Speed & mobile UX are key for SEO
Many digital marketers working for B2B technology companies now understand the importance of content marketing and link building as part of their SEO strategy. However, it’s also vital to think about the technical side to SEO if you want to achieve the best results.
Read more: Guide to SEO for B2B Tech Companies
In most instances, technical SEO is a job for your web development team, but they will need to cooperate and work hand in hand with SEO specialists to get things right. Technical SEO is key to strong SEO foundations - if your website is not in a good shape, your other SEO efforts could go to waste.
Below, you will find some tips and tricks that will help to ensure your brand leaves no stone unturned when it comes to improving technical SEO and ensuring your site receives as much relevant and organic traffic as possible.
Optimising mobile UX
Even in the B2B space, we're seeing some clients with over 50% of traffic now coming from mobile and tablet devices. Your development team needs to bear that in mind when designing your site, and they must ensure every page displays correctly across all devices, in order to offer a seamless and frictional UX in age where experiences are critical.
The last thing you want is for a potential B2B buyer to visit a page that does not display in the way that it should. That will create the impression that you’re running an amateur organisation, and it will significantly decrease the chances the individual will click a call-to-action or engage with your content.
Google has also recently changed some of its algorithms to be 'mobile first' - i.e. the mobile version of your site is more important than the desktop version in terms of how they rank you.
Increase site speed
Time is money in the business world, and those B2B tech buyers and researchers will not hang around if your website is slow. But more importantly Google now looks at speed as an important ranking factor as an overall part of SEO.
With that in mind, your web development team must do everything within their power to increase site speed and ensure visitors can access their desired content without any delays.
The best ways of achieving that goal include:
- Using fast web hosting services
- Using a fast DNS
- Making image files as small as possible
- Compressing/minifying code of web pages
- Limiting HTTP requests
- Using caching
- Having a lightweight, well optimised codebase to your site
- Using a CDN
There are many tools your team can use to assess site speed, and it is sensible to begin doing that as soon as possible. One of our favourites for a more technical deep dive into speed is https://www.webpagetest.org/.
B2B technology companies that manage to master the art of technical SEO will blow a significant percentage of their competition out of the water because lots of companies are still behind - hopefully this article will help to set you off in the right direction.