Browsing Author : Darren Stewart

B2B Digital Marketing: A Beginners Guide

By Darren Stewart 01 June, 2021
If you're reading this then you probably already work for or are about to start working for a B2B company. In this guide, I'll take you through what B2B Digital...

11 B2B Email Marketing Stats for 2020

By Darren Stewart 01 June, 2021
Email is one of the most consistently effective tools available to the modern-day marketer. It’s used by almost everyone, produces genuinely impressive results...

7 Rules for B2B Technology Marketing

By Darren Stewart 01 June, 2021
Introduction Our 7 rules for running a successful technology marketing strategy based on our experience of working in and with growing and established...

Sales Enablement For B2B Tech Companies with Nicole Lindenbaum

By Darren Stewart 01 June, 2021
Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share...

How to calculate LTV for SaaS businesses

By Darren Stewart 01 June, 2021
Don’t panic - There may be a lot of acronyms in the title but I promise this will be largely painless, and possibly even a little enjoyable! But before we get...

SEO vs PPC: A Guide for B2B Technology Marketing

By Darren Stewart 01 June, 2021
Introduction SEO and PPC are two of the most well-known strategies for driving traffic, leads and new business for growing B2B technology companies. It’s no...

B2B vs B2C Marketing - Four Truths and Two Lies

By Darren Stewart 01 June, 2021
B2B and B2C marketing are, of, course, different. They target different audiences, use different channels, and play on different drivers and pain points. ...

Using Martech & AI to support B2B marketing with Cindy Atinault

By Darren Stewart 01 June, 2021
Cindy Atinault is VP of Marketing at Senseye. On this episode of the FINITE podcast our host Alex Price sits down with Cindy to hear about her views on how Martecth...

The 2020 Guide to Social Media Lead Generation

By Darren Stewart 01 June, 2021
Social media lead generation can be a rich reservoir of business for B2B companies. In fact, 83% of B2B marketers use social media, so ignoring this channel can put...

Why hire a B2B digital marketing agency?

By Darren Stewart 01 June, 2021
There's a piece of DIY software for nearly every part of digital marketing, and the list is ever-growing. As digital marketing is becoming easier to understand...