Browsing Author : Jodi Norris

We won GOLD at the Digital Impact Awards!

By Jodi Norris 26 October, 2022
Last week our SEO team attended the Digital Impact Awards, where we were shortlisted for 'Best SEO for Corporate Communications'…

Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS

By Jodi Norris 25 October, 2022

Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

By Jodi Norris 31 August, 2022
Focussing on the end user can get your B2B tech organisation ahead. While we often think about the final decision…

B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

When your brand values don't align with your website, visuals and messaging, that means it's time for a rebrand. But…

Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

Marketing and comms, if done right, should work together to convey aligned, strong and valuable messaging across all channels and…

Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

By Jodi Norris 12 July, 2022
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing…

Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way…
SEO

Why your B2B SEO strategy needs digital PR

Figuring out an SEO strategy for your B2B business can feel overwhelming, especially when the B2B SaaS market is highly…
SEO

Should I target low search volume keywords in B2B SEO?

By Jodi Norris 01 June, 2022
 

Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

It's safe to say paid social is a tool in most B2B marketing toolboxes, producing quick wins and fast leads…