We won GOLD at the Digital Impact Awards!
Last week our SEO team attended the Digital Impact Awards, where we were shortlisted for 'Best SEO for Corporate Communications' for our work with Freshminds.
Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS
Mieke Doornbos shares how she achieved sales and marketing alignment by having both teams under one roof as commercial director. Mieke works with MIMETAS, a...
Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
Focussing on the end user can get your B2B tech organisation ahead. While we often think about the final decision makers who sign on the dotted line for B2B purchases,...
B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments
When your brand values don't align with your website, visuals and messaging, that means it's time for a rebrand. But in B2B tech startups and scale ups, oftentimes when...
Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos
Marketing and comms, if done right, should work together to convey aligned, strong and valuable messaging across all channels and touch points.
Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing on his experience in self-serve...
Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way of B2B tech branding, Blair Josephs Jansen knows a...
Why your B2B SEO strategy needs digital PR
Figuring out an SEO strategy for your B2B business can feel overwhelming, especially when the B2B SaaS market is highly competitive, and the digital landscape is...
Should I target low search volume keywords in B2B SEO?
If you’re a B2B company struggling to make a business impact with SEO, you’re not alone. The first step to any SEO strategy - figuring out which keywords to target -...
Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
It's safe to say paid social is a tool in most B2B marketing toolboxes, producing quick wins and fast leads for hyper growth. But many marketers skip important steps,...