Browsing Author : Jodi Norris

There's no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot

By Jodi Norris 04 October, 2021
It's long been discussed how B2C influences B2B marketing. But this guest thinks there shouldn't be a distinction at all! 

Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit

By Jodi Norris 27 September, 2021
Harness data to boost your B2B tech marketing through personalisation, speed and scale. 

Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at Canvas

By Jodi Norris 20 September, 2021
Whether you're at the start, middle or end of your B2B tech marketing career, up-skilling and personal development can help you along your journey. 

The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute

By Jodi Norris 13 September, 2021
Here is the evidence you need to convince your CFO, CEO and the rest of the C-suite that as a tech company in a competitive space, you should invest in brand marketing. 

Press release: New research on B2B SEO in tech & SaaS marketing

By Jodi Norris 08 September, 2021
FINITE, the global B2B technology marketing community has released new research in B2B SEO, delivered in partnership with B2B tech & SaaS digital marketing agency, 93x. 

Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions

By Jodi Norris 06 September, 2021
On this episode of the FINITE Podcast, you'll learn what makes your target accounts tick when it comes to cold outreach emails. Whether that's keeping things emotional...

Behind the scenes of SurveyMonkey's rebrand with Karen Budell, VP of Brand Marketing at Momentive

By Jodi Norris 31 August, 2021
SurveyMonkey recently went through a full-blown rebrand, as it turned into Momentive to better represent their modern organisation. 

Meet the team: Luca

By Jodi Norris 25 August, 2021
What is your role at 93x? I am a PPC Strategist.

Sales and marketing alignment for B2B tech & SaaS companies

By Jodi Norris 17 August, 2021
This live FINITE debate answered the question: should sales and marketing be aligned under a single Revenue Operations (RevOps) function? 

ABM myth busting with Zoe Hominick, Head of Business Marketing and CEX at O2

By Jodi Norris 16 August, 2021
As more and more B2B tech marketers turn to ABM to achieve their growth goals, more and more myths are starting to arise.