From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
More and more companies in the B2B tech space are moving away from sales-led growth and embracing product-led growth. There are several challenges to overcome in order...
What Should Your Google Analytics Goals Be?
Google Analytics goals, also known as conversions or events, are a useful way to keep track of a variety of website metrics. Rather than combing through all of your...
How to Set Up Google Analytics for a B2B Tech Company
Google Analytics is an invaluable tool for B2B tech companies’ growth. The digital marketing metrics you can glean from Google Analytics are useful for making a variety...
The Importance of Google Analytics Audits for B2B Tech Companies
Accurate data is essential to business operations—but many in-house marketers at B2B tech companies are using unreliable analytics to make key decisions.They often have...