Browsing Author : Vini Sathyaseelan

From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd

By Vini Sathyaseelan 28 February, 2022
More and more companies in the B2B tech space are moving away from sales-led growth and embracing product-led growth. There are several challenges to overcome in order...

What Should Your Google Analytics Goals Be?

By Vini Sathyaseelan 09 February, 2022
Google Analytics goals, also known as conversions or events, are a useful way to keep track of a variety of website metrics. Rather than combing through all of your...

How to Set Up Google Analytics for a B2B Tech Company

By Vini Sathyaseelan 04 February, 2022
Google Analytics is an invaluable tool for B2B tech companies’ growth. The digital marketing metrics you can glean from Google Analytics are useful for making a variety...

The Importance of Google Analytics Audits for B2B Tech Companies

By Vini Sathyaseelan 12 January, 2022
Accurate data is essential to business operations—but many in-house marketers at B2B tech companies are using unreliable analytics to make key decisions.They often have...