Latest Articles.

SEO for Instagram: 10 Ways to Boost Your Visibility

By Thomas Cox 08 August, 2023
Establishing a strong online presence is essential for both businesses and individuals. With over 1 billion active monthly users, Instagram has evolved into a powerful...

How content marketing helps to drive sales

By Marie-Louise Banks 01 August, 2023
In the knowledge economy, it’s those who are specialists (and who can prove it) who come out on top. For this reason, a content marketing strategy is now a must-have in...

Digging for PPC gold: Best practices for B2B search & social

By Chris Murphy 24 November, 2022
Search ads and social ads are B2B marketing goldmines. They capture interest, generate demand and, when done well, produce leads, pipeline and revenue for businesses....

We won GOLD at the Digital Impact Awards!

By Jodi Norris 26 October, 2022
Last week our SEO team attended the Digital Impact Awards, where we were shortlisted for 'Best SEO for Corporate Communications' for our work with Freshminds.

Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS

By Jodi Norris 25 October, 2022
Mieke Doornbos shares how she achieved sales and marketing alignment by having both teams under one roof as commercial director. Mieke works with MIMETAS, a...
SEO

brightonSEO 2022 - Thoughts, Insights and Ideas

By Jasmine Peters 17 October, 2022
Ahhh, Brighton. For some, a place for a family-friendly beach frolick. For others, a chance to hit the clubs and pass out on the sidewalk. But twice a year, it’s a...

Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

By Jodi Norris 31 August, 2022
Focussing on the end user can get your B2B tech organisation ahead. While we often think about the final decision makers who sign on the dotted line for B2B purchases,...

B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

By Jodi Norris 31 August, 2022
When your brand values don't align with your website, visuals and messaging, that means it's time for a rebrand. But in B2B tech startups and scale ups, oftentimes when...

Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

By Jodi Norris 31 August, 2022
Marketing and comms, if done right, should work together to convey aligned, strong and valuable messaging across all channels and touch points.
SEO

Local SEO vs Global SEO

By Dan Butler 19 July, 2022
If you’re looking to drive traffic to your website and improve your Google ranking, a robust search engine optimisation (SEO) strategy is vital. Today, SEO matters more...