Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing…
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Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way…
Why your B2B SEO strategy needs digital PR
Figuring out an SEO strategy for your B2B business can feel overwhelming, especially when the B2B SaaS market is highly…
Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
It's safe to say paid social is a tool in most B2B marketing toolboxes, producing quick wins and fast leads…
Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier
Technical debt can inhibit B2B marketing teams looking to scale, and create a frictionless experience for their customers.
Meet the team: Key
What is your role at 93x? I am a PPC Executive.
The importance of SERP features in B2B SEO
Understanding search engine results page (SERP) features is an essential part of search engine optimization (SEO) for B2B companies. In…
What is the Difference Between Macro and Micro Conversions for B2B CRO?
If you’re creating campaign landing pages and conversion funnels for your website, you probably have several intended conversion goals. For…
Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace
As Director of Social Media at Dynatrace, an enterprise AI solution, John Rocker has mastered the art of B2B virtual…