Browsing Category : B2B Marketing

Brand amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM

By Jodi Norris 01 June, 2021
Brand amplification is how the world knows what your B2B company does, who your company is and what your company stands for. B2B marketers in tech know that brand...

Flexible go-to-market planning with Melissa Ayres, CMO at Cervest

By Jodi Norris 01 June, 2021
Go-to-market planning (GTM) should account for the growth goals of the business as a whole. Marketing-specific tactics should be discussed down the line, after its...

Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI

By Jodi Norris 01 June, 2021
B2B tech marketing often involves an in-depth content strategy to generate leads, drive brand awareness and educate the market. On this episode of the FINITE Podcast...

Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge

By Jodi Norris 01 June, 2021
A digital transformation of marketing within an organisation is often necessary to modernise a business and adapt to changing customer habits. In this episode of the...

B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital

By Jodi Norris 01 June, 2021
On this episode of the FINITE Podcast, we sit down with Arthur Nobel who gives us his unique perspective on marketing from a B2B tech, venture capitalist lens. He...

Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre

By Jodi Norris 01 June, 2021
On this episode of the FINITE Podcast for B2B tech marketers, we talk about marketing through an acquisition, which requires both an internal and external...

Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk

By Jodi Norris 01 June, 2021
This episode of the FINITE Podcast talks in-depth about community marketing; the benefits, challenges, and focus points of growing and sustaining a community to...

Guide to building an inbound engine with Kieran Flanagan, SVP Marketing at HubSpot

By Jodi Norris 01 June, 2021
This episode of the FINITE Podcast talks you through a step by step guide to building an inbound media engine. By utilising content, you can reach and influence your...

The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

By Jodi Norris 01 June, 2021
The relationship between acquiring customers and retaining them is an important dynamic between or within marketing teams. Find out how two top leaders at Sprout...

Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

By Jodi Norris 01 June, 2021
On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit...