Browsing Category : B2B Marketing

The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun

By Jodi Norris 01 June, 2021
Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software. FINITE founder ...

Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye

By Jodi Norris 01 June, 2021
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye.

The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine

By Jodi Norris 01 June, 2021
Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world's leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with...

Scaling a word of mouth engine with Oli Bridge, Head of Marketing and Growth at Bonjoro

By Jodi Norris 01 June, 2021
Oli Bridge is the Head of Marketing & Growth at Bonjoro, a platform that allows businesses to boost customer engagement with perfectly timed personal videos. FINITE...

Content Marketing: Quality vs Quantity with John Enny, Director of Marketing at xtraCHEF

By Jodi Norris 01 June, 2021
John Enny is Director of Marketing at SaaS restaurant management platform xtraCHEF, which helps restaurants improve productivity and increase profits. Alex Price sat...

Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify

By Jodi Norris 01 June, 2021
Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software. Alex Price sits down with Hannah to explore her role at...

'Account Based Targeting' with Ashley Kessler, Calabrio

By Jodi Norris 01 June, 2021
Ashley Kessler is Head of Marketing & Business Development, EMEA at Calabrio, an innovative work force optimisation platform that empowers organisations with customer...

Balancing brand and performance marketing with Mark Walker, CRO at Attest

By Jodi Norris 01 June, 2021
Mark Walker is Chief Revenue Office at Attest - a technology platform that allows businesses and brands to ask consumers questions, analyse data, and discover insight...

Digital marketing challenges with on demand CMO Oren Greenberg

By Jodi Norris 01 June, 2021
In this episode of the FINITE B2B marketing in technology podcast, Alex sits down with Oren Greenberg. Oren is an experienced on demand Chief Marketing Officer and...

Exploring culture as a part of marketing with Hannah Voss, Fluidly

By Jodi Norris 01 June, 2021
In this episode of the FINITE B2B marketing in technology podcast, Alex sits down with Hannah Voss. Hannah transitioned from B2C marketing at Post Office before...