Browsing Category : B2B Marketing

Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist

By Jodi Norris 01 June, 2021
Marketing technical products to technical personas comes with unique challenges a marketer should consider for a successful strategy. In this episode of the FINITE...

B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed

By Jodi Norris 01 June, 2021
Buyer enablement reduces the friction of your B2B buyer journey. Whether it's something you actively implement, or something you keep in mind while strategising, buyer...

Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly

By Jodi Norris 01 June, 2021
Revenue operations is a holistic approach to business growth that aligns marketing and sales to find gaps in revenue streams. It breaks down the silos often found in...

A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove

By Jodi Norris 01 June, 2021
A standalone publication for B2B content can provide an excellent platform for brand awareness. Not only can it position your company as thought leaders within your...

Brand amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM

By Jodi Norris 01 June, 2021
Brand amplification is how the world knows what your B2B company does, who your company is and what your company stands for. B2B marketers in tech know that brand...

Flexible go-to-market planning with Melissa Ayres, CMO at Cervest

By Jodi Norris 01 June, 2021
Go-to-market planning (GTM) should account for the growth goals of the business as a whole. Marketing-specific tactics should be discussed down the line, after its...

Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI

By Jodi Norris 01 June, 2021
B2B tech marketing often involves an in-depth content strategy to generate leads, drive brand awareness and educate the market. On this episode of the FINITE Podcast...

Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge

By Jodi Norris 01 June, 2021
A digital transformation of marketing within an organisation is often necessary to modernise a business and adapt to changing customer habits. In this episode of the...

B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital

By Jodi Norris 01 June, 2021
On this episode of the FINITE Podcast, we sit down with Arthur Nobel who gives us his unique perspective on marketing from a B2B tech, venture capitalist lens. He...

Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre

By Jodi Norris 01 June, 2021
On this episode of the FINITE Podcast for B2B tech marketers, we talk about marketing through an acquisition, which requires both an internal and external...