Browsing Category : B2B Marketing

Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk

By Jodi Norris 01 June, 2021
This episode of the FINITE Podcast talks in-depth about community marketing; the benefits, challenges, and focus points of growing and sustaining a community to...

Guide to building an inbound engine with Kieran Flanagan, SVP Marketing at HubSpot

By Jodi Norris 01 June, 2021
This episode of the FINITE Podcast talks you through a step by step guide to building an inbound media engine. By utilising content, you can reach and influence your...

The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

By Jodi Norris 01 June, 2021
The relationship between acquiring customers and retaining them is an important dynamic between or within marketing teams. Find out how two top leaders at Sprout...

Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

By Jodi Norris 01 June, 2021
On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit...

No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense

By Jodi Norris 01 June, 2021
On today’s episode Alex is talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams.

All things B2B marketing & growth with Yam Regev, CMO

By Jodi Norris 01 June, 2021
This FINITE Podcast episode is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology...

Innovation in B2B marketing with Carlota Feliu, EMEA Marketing Leader at HP 3D Printing

By Jodi Norris 01 June, 2021
Carlota Feliu is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA...

From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller

By Jodi Norris 01 June, 2021
Kristina Finseth joins the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a...

The importance of search in the B2B customer experience with John Watton, CMO at Yext

By Jodi Norris 01 June, 2021
John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. ...

Product-market fit is a broken concept with Rand Fishkin

By Jodi Norris 01 June, 2021
Rand Fishkin is the Founder of SparkToro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author...