Browsing Category : B2B Marketing

Build traction on your podcast for a B2B tech marketing strategy

By Jodi Norris 01 June, 2021
With the line between work and home blurring, more people are using their spare time to advance their skill sets and expand their careers. Through online classes,...

Why should B2B marketers be selective of their website host? With David Leichner, CMO at Strattic & Miriam Schwab, Co-Founder/CEO at Strattic

By Jodi Norris 01 June, 2021
A website host needs to account for performance, user experience, SEO and security. In a digitally transforming marketplace, these priorities can determine whether an...

Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst

By Jodi Norris 01 June, 2021
For B2B tech companies, podcasts can prove to be an effective channel to boost brand. They put you in front of your target audience in an engaging way that elicits an...

The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat

By Jodi Norris 01 June, 2021
The differences in B2C and B2B marketing tactics are diminishing, as digital marketers realise that psychological rules apply across most purchase decisions. On this...

Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe

By Jodi Norris 01 June, 2021
Customer advocacy empowers existing customers to get involved, stay loyal and promote your products. This can help reduce churn, improve product and build brand...

Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout

By Jodi Norris 01 June, 2021
A scrappy mindset in marketing is one that ditches strict internal processes to allow for rapid movement and growth. Adam Goyette, VP Marketing a Help Scout, is a...

Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist

By Jodi Norris 01 June, 2021
Marketing technical products to technical personas comes with unique challenges a marketer should consider for a successful strategy. In this episode of the FINITE...

B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed

By Jodi Norris 01 June, 2021
Buyer enablement reduces the friction of your B2B buyer journey. Whether it's something you actively implement, or something you keep in mind while strategising, buyer...

Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly

By Jodi Norris 01 June, 2021
Revenue operations is a holistic approach to business growth that aligns marketing and sales to find gaps in revenue streams. It breaks down the silos often found in...

A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove

By Jodi Norris 01 June, 2021
A standalone publication for B2B content can provide an excellent platform for brand awareness. Not only can it position your company as thought leaders within your...