Browsing Category : Thought Leadership

SEO for Instagram: 10 Ways to Boost Your Visibility

By Thomas Cox 08 August, 2023
Establishing a strong online presence is essential for both businesses and individuals. With over 1 billion active monthly users, Instagram has evolved into a powerful...

How content marketing helps to drive sales

By Marie-Louise Banks 01 August, 2023
In the knowledge economy, it’s those who are specialists (and who can prove it) who come out on top. For this reason, a content marketing strategy is now a must-have in...

5 Retargeting Tactics for B2B Marketing

By Alex Price 01 June, 2021
Retargeting tactics or remarketing is a tactic used by many top B2B technology businesses to help drive acquisition, generate leads and increase revenue. It’s a...

Designing an Inbound Marketing Focused Website

By Alex Price 01 June, 2021
Inbound marketing is one of the best ways to bring leads into your business, and so designing your website so it can support an effective inbound marketing strategy...

How Do AI, Blockchain, VR & Chatbots Impact the B2B Technology Sector?

By x93 01 June, 2021
‘Hype Technologies’ are being written about everywhere, but do they actually provide business value? Chatbots, Artificial Intelligence, Blockchain, and...

What is Inbound Marketing?

By Alex Price 01 June, 2021
Most B2B marketers will by now have at least heard about the concept of inbound marketing in the past. However, there is often an element of confusion when it comes to...

5 Challenges for B2B Marketers in 2019

By x93 01 June, 2021
2019 is going to present more challenges than ever before to B2B marketers looking to generate leads and drive traffic to their websites. While marketing tools improve...

Is PPC Part of Inbound Marketing?

By Alex Price 01 June, 2021
Since the beginning of PPC advertising, there has been a debate amongst marketers about whether the process is an inbound or outbound strategy. By its...

What makes a lead generating B2B website?

By x93 01 June, 2021
Your website is your shop window, it’s what draws clients in and works as your greatest lead generation tool… right? Unfortunately, for many B2B businesses this isn’t...

What's The Difference Between Inbound Marketing & Outbound Marketing?

By Alex Price 01 June, 2021
B2B companies must understand the difference between inbound and outbound marketing strategies if they want to get the best results from their campaigns. In...