Browsing Category : Thought Leadership

True Definition of Marketing Qualified Lead for Tech Companies

By Alex Price 01 June, 2021
Marketing and Sales alignment: it's definitely a hot topic for 2019. One of the key principles of achieving such alignment is making sure everyone agrees on...

5 B2B SEO Tactics for Tech Companies

By Alex Price 01 June, 2021
If you want to steal the lion’s share of your market and reach as many potential clients as possible, it’s vital that all technology companies consider search...

Should B2B Tech Companies use SEO or PPC for Lead Generation?

By x93 01 June, 2021
B2B software and technology companies have a couple of different options on the table when it comes to lead generation. Some firms prefer to invest their time...

2019 web design trends for B2B technology companies

By x93 01 June, 2021
If your tech company needs to design a fresh new website for 2019, it’s possible that your marketing team might benefit from taking a look at some of the latest trends...

6 Web Design Traps B2B Tech Companies Should Avoid

By Alex Price 01 June, 2021
Building a new website for a B2B tech company is always going to involve a lot of hard work and research. In the hope of helping marketers to save time and effort,...

Bill Gatesify your CEO for your B2B tech PR/marketing strategy

By Jodi Norris 01 June, 2021
Bill Gates and Microsoft are like salt and pepper. Two names intertwined in your mind; they’re great on their own but better together.An organisation can provide a...

20 statistics that prove Inbound Marketing ROI

By x93 01 June, 2021
There is no doubt that Inbound Marketing is booming, and more and more B2B marketing teams are embracing the inbound methodology to drive effective lead...

5 Questions B2B Marketers Should Always Ask Sales

By Alex Price 01 June, 2021
For the best results when it comes to generating B2B leads for your technology, software or SaaS brand, it is essential that both sales and marketing teams work...

5 Tips for High Performance Content Marketing in 2019

By Alex Price 01 June, 2021
Making the most out of your company’s content marketing strategy should be a top priority for your team. Alongside alternative promotional efforts, content...

SEO for B2B Tech Companies: Expectations vs Reality

By x93 01 June, 2021
There are a lot of misconceptions out there about SEO and how much difference it will make to your tech company’s results in B2B buyer journeys. With that in...