What is your role at 93x?
I am a PPC Executive.
What does an average day look like for you?
My day starts with brewing a cup of espresso then turning on Audible or Spotify to listen to podcasts while doing a light stretching. I’ll then settle at my desk and perform a daily health check of all the ads accounts - making sure they are running smoothly before attending a daily PPC Standup with the team to align ourselves with our daily goals and priorities for the day. My day ends with a reflection of what has been done for the day to ensure any learnings stick and to celebrate small victories!
What’s the most challenging part of your job?
Not all data is created equal. Looking at marketing data and understanding what they mean for the managed accounts to optimise their ads is definitely the most challenging part of the job but also the most exciting!
Any advice for those who want to do what you do?
Don’t be afraid to test and learn.
What future design and/or technology developments in the industry are you excited about?
It’s interesting to see how privacy will change the world of advertising. I’m excited to learn how advertisers leverage the latest tech and tools to still deliver relevant content to the consumers.
What are your passions/hobbies/interests?
I love cooking, drinking coffee and talking about watches.
What’s your favourite thing to read in print/online?
World history and anything about watches. Hodinkee and Worn & Wound are my favourites, but I also love going through r/watches on Reddit to read the community's take on the watch industry.
What music is currently trending on your playlist?
Kaka Azraf - Gila. Give it a try.
Tell us a random fact about you…
I’m from Kuala Lumpur, Malaysia. If you’re a foodie like I am - Malaysia is definitely a place to visit!