Latest Articles.

April Dunford on crafting stories for sales enablement in B2B tech marketing

By Jodi Norris 17 June, 2021
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects an engaging narrative. As...

Establishing your B2B content marketing goals

By Sasha Suzdaleva 16 June, 2021
Having a crystal clear idea of what you want to achieve from your B2B content marketing campaign isn't always straightforward. You know you want your campaign to be...
SEO

How to use SEO to promote your B2B event

By Jodi Norris 09 June, 2021
In a post-pandemic world, it’s easier than ever to host a B2B event. There’s no need to book a room, pay for the transport of speakers and order pizza.

The ultimate guide to B2B content syndication

By Sasha Suzdaleva 09 June, 2021
Creating an impression on your target audience and encouraging them to take an interest in your business is the biggest task of any B2B content creator. 

The difference between B2B and B2C content marketing

By Sasha Suzdaleva 09 June, 2021
Everywhere you look, people seem to be saying the same thing about B2B and B2C content marketing:

Rory Sutherland on the psychology of B2B decision making

By Jodi Norris 08 June, 2021
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how B2B marketers can be aware of biases to...

Identify the best ABM strategy for your B2B tech company

By Jodi Norris 04 June, 2021
The ABM session from FINITE Fest is packed with useful tips on how to build and maintain a successful ABM strategy for a B2B tech company. 

Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

By Jodi Norris 03 June, 2021
It is more important than ever before that B2B marketers be informed about diversity and inclusion within the workplace and in their own strategies.

Analysis: Driving above market growth in B2B

By Alex Price 01 June, 2021
In May of this year, McKinsey & Company launched a report titled 'Digital Sales & Analytics: Driving above-market growth in B2B'. Whilst it explores digital growth...