Digging for PPC gold: Best practices for B2B search & social
Search ads and social ads are B2B marketing goldmines. They capture interest, generate demand and, when done well, produce leads, pipeline and revenue for businesses....
We won GOLD at the Digital Impact Awards!
Last week our SEO team attended the Digital Impact Awards, where we were shortlisted for 'Best SEO for Corporate Communications' for our work with Freshminds.
Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS
Mieke Doornbos shares how she achieved sales and marketing alignment by having both teams under one roof as commercial director. Mieke works with MIMETAS, a...
brightonSEO 2022 - Thoughts, Insights and Ideas
Ahhh, Brighton. For some, a place for a family-friendly beach frolick. For others, a chance to hit the clubs and pass out on the sidewalk. But twice a year, it’s a...
Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
Focussing on the end user can get your B2B tech organisation ahead. While we often think about the final decision makers who sign on the dotted line for B2B purchases,...
B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments
When your brand values don't align with your website, visuals and messaging, that means it's time for a rebrand. But in B2B tech startups and scale ups, oftentimes when...
Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos
Marketing and comms, if done right, should work together to convey aligned, strong and valuable messaging across all channels and touch points.
Local SEO vs Global SEO
If you’re looking to drive traffic to your website and improve your Google ranking, a robust search engine optimisation (SEO) strategy is vital. Today, SEO matters more...
Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing on his experience in self-serve...
Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way of B2B tech branding, Blair Josephs Jansen knows a...