The top B2B marketing conferences you need to attend in 2022
B2B marketing conferences are the perfect opportunity for you to expand your knowledge, connect with peers and stay ahead of industry trends. Now that face-to-face and hybrid events are back in action, 2022 is the prime time to get back on the marketing conference horse, without neglecting those ever-important and handy dandy virtual ones.
As a B2B marketing agency, we’re always looking for ways to help our clients solve their challenges and reach their goals, so, we’ve put together a list of the top 10 B2B marketing conferences you need to attend in 2022 . We’ve outlined the who, where, when, what, why and how of each one to ensure you can pick the ones that best suit your needs. Without further ado, here are…
The top B2B marketing conferences you need to attend in 2022
Let’s kick off the list with an accessible, affordable, but all-the-more valuable, fully virtual B2B marketing conference: FINITE Fest.
1. FINITE Fest
What: FINITE Fest is the one-day, virtual conference from the team at FINITE: The global community for B2B tech, software and SaaS marketers. It’s set to be a day of inspiration, learning and insights, delivered by global B2B marketers from world-leading and fast-growth tech & SaaS companies like Meta, Lenovo, IBM, Finastra, Hopin and more.
Where: everywhere and anywhere, it’s virtual!
When: One day and one day only - May 17th 2022.
Who: FINITE have confirmed a stellar lineup of marketing leaders from fast-growing and enterprise tech companies, such as the VP of revenue marketing at G2, the field and marketing leader at IBM and the director of global ads partnerships at Meta.
Why: The 10 sessions at this B2B marketing conference will respond to the most common challenges mentioned by the FINITE community, including digital fatigue, boring B2B branding, implementing MarTech, balancing the quality and quantity of B2B marketing and ABM.
The best part? FINITE Fest is free!
How: Find out more about the agenda and speaker lineup here, and get your free ticket here.
2. Brighton SEO
What: Brighton SEO is the B2B marketing conference where “search marketers go to learn to do their jobs better.”
Where: Brighton, UK or virtual, with free access to streams of the live talks.
When: April 7-8th 2022.
Who: It would be impossible to list all the speakers at this B2B marketing conference, there are hundreds! Stand out topics include: ‘Don’t be a cannibal: Identifying and avoiding keyword cannibalization’, ‘Freddy Krueger’s Guide to Scary Good Reporting’ and ‘How do you optimise the world’s largest website?’
Why: It’s one of the largest SEO conferences in the world, from its humble beginnings as a casual conversation between friends in a pub. This B2B marketing conference has a cult following of SEO professionals, as a place to learn as well as have fun.
How: Learn more and get your ticket. Tip - sign up to their ticket ballot a few months in advance for a chance to win a free ticket!
3. B2B Summit North America
What: If travel is on the cards for you this year, you’ll want to head to Forrester’s B2B Summit. If not, this event happens to be hybrid, meaning you can watch from the comfort of your own office, home, or bed (don’t worry, we’re not here to judge).
Forrester promises enough insights for you to take the lead in your organisation, foster alignment and connectivity, and power your growth. What’s not to love?
Where: Austin and online.
When: May 2-4th 2022.
Who: Speakers include business leaders representing top companies like Cisco, ADP, Sprout Social and Mimecast.
Why: Forrester is one of the leading marketing research facilities, especially in B2B. You’ll get the opportunity to explore ground-breaking research, models, and frameworks, designed with your organisation’s priorities in mind.
How: Learn more and grab a ticket here. By the way, there is a cost involved.
What: Mozcon is “not your typical B2B marketing conference”. It’s all about search, with 3 days of insights and tactical presentations from industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more.
Where: Seattle, Washington.
When: 11th-13th July 2022.
Who: SEO and content executives from top B2B and B2C companies, such as Crystal Carter, Head of SEO Comms at Wix and Areej AbuAli, Head of SEO at Papier.
Why: Moz is the leading SEO platform, so you can safely assume their event will deliver next-level tactics on everything from ranking higher in today's evolving search landscape to making data-driven decisions in your marketing initiatives.
How: Find more information and register for a ticket here. Again, there is a cost involved, as is common with face-to-face events.
5. B2B Marketing Expo
What: B2B Marketing Expo claims to be Europe’s leading marketing event, connecting the most proactive marketing professionals with the tools, techniques and innovations they need to be at the forefront of the ever-evolving world of marketing.
Where: This B2B marketing conference is taking place in London.
When: 22-23rd November 2022.
Who: Without a lineup confirmed for their conference this year, you can still go by the great one they had at last year’s B2B Marketing Expo. This included the
Why: B2B Marketing Expo is well-known as one of the best. The sessions are CPD accredited, enabling you to develop professionally, improve your practice and gain continued competence points. It’s got a networking area, VIP lounge, panel debates and masterclasses, for a varied day of B2B marketing insights and learning.
How: Learn more information about B2B Marketing Expo and pre register for the B2B marketing conference here.
6. E-marketing Paris
What: E-marketing Paris is a European B2B marketing conference that will provide you with the magic potion of B2B marketing: Meta, insight, 4good and no cookies.
Where: Paris Porte de Versailles, France
When: 29th, 30th and 31st March 2022
Who: Marketing leaders crossing brand, content and social media, as well as up and coming futuristic trends such as NFTs and the Metaverse.
Why: With 285 exhibitors and 189 conferences and workshops, this is one of the largest B2B marketing conferences in Europe in 2022.
How: Get your ticket and find more information here (fee involved)
So there you have it! All the B2B marketing conferences you should be attending in 2022, to get ahead of B2B marketing trends, upgrade your own strategy and advance your career. Best of luck on your face-to-face event journey! We're thanking our cotton socks that we can meet people in real life once again!