Browsing Category : B2B Marketing

Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS

By Jodi Norris 24 October, 2022
Mieke Doornbos shares how she achieved sales and marketing alignment by having both teams under one roof as commercial director. Mieke works with MIMETAS, a...

An honest account of being a CMO, with Tom Furr, CMO at DISCO

By Jodi Norris 26 September, 2022
This episode of the FINITE Podcast lifts the veil on marketing leadership, as this guest shares firsthand what it's like to be a CMO for the first time.

Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts

By Jodi Norris 05 September, 2022
Neil Hoyne is the Chief Measurement Strategist at Google, a popular LinkedIn thought leader and author of Converted: The Data-Driven Way to Win Customers' Hearts. 

Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

By Jodi Norris 02 May, 2022
Demand generation is a powerful function for B2B tech and SaaS companies looking to scale fast. Marketing-led growth, through demand generation and it's tactical...

Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

By Jodi Norris 25 April, 2022
As Director of Social Media at Dynatrace, an enterprise AI solution, John Rocker has mastered the art of B2B virtual event marketing. On this episode of the FINITE...

Educating a B2B market with Jed Corenthal, CMO at Phenix

By Jodi Norris 11 April, 2022
Education on a solution is often the first step businesses take when breaking into a B2B market. With complex technological products and services, this step is...

Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix

By Jodi Norris 04 April, 2022
Kristi Flores is the CMO at Tektronix, where she heads up an 80 person marketing team that is not only hybrid, but global.

B2B SEO best practices 2022

By Hervé Ngbanda 29 March, 2022
Although SEO is a lucrative channel for building brand recognition and increasing sales in B2B marketing, many businesses to this day have still not optimised their site...

5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap

By Jodi Norris 28 March, 2022
Patrick Ward's 'Marketing Transformation Mindset' is one you should adopt if you're looking to innovate your B2B tech marketing strategy. 

The top B2B marketing conferences you need to attend in 2022

By Jodi Norris 23 March, 2022
B2B marketing conferences are the perfect opportunity for you to expand your knowledge, connect with peers and stay ahead of industry trends. Now that face-to-face and...