Browsing Category : Podcast

Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

By Jodi Norris 07 November, 2022
Over the past decade, we've seen momentous shifts in B2B organisations, and particularly the marketing function, which has evolved from a sales-led, to a demand gen...

Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS

By Jodi Norris 24 October, 2022
Mieke Doornbos shares how she achieved sales and marketing alignment by having both teams under one roof as commercial director. Mieke works with MIMETAS, a...

An honest account of being a CMO, with Tom Furr, CMO at DISCO

By Jodi Norris 26 September, 2022
This episode of the FINITE Podcast lifts the veil on marketing leadership, as this guest shares firsthand what it's like to be a CMO for the first time.

Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts

By Jodi Norris 05 September, 2022
Neil Hoyne is the Chief Measurement Strategist at Google, a popular LinkedIn thought leader and author of Converted: The Data-Driven Way to Win Customers' Hearts. 

Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

By Jodi Norris 22 August, 2022
Focussing on the end user can get your B2B tech organisation ahead. While we often think about the final decision makers who sign on the dotted line for B2B purchases,...

B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

By Jodi Norris 08 August, 2022
When your brand values don't align with your website, visuals and messaging, that means it's time for a rebrand. But in B2B tech startups and scale ups, oftentimes when...

Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

By Jodi Norris 25 July, 2022
Marketing and comms, if done right, should work together to convey aligned, strong and valuable messaging across all channels and touch points.

Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

By Jodi Norris 11 July, 2022
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing on his experience in self-serve...

Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

By Jodi Norris 27 June, 2022
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way of B2B tech branding, Blair Josephs Jansen knows a...

Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

By Jodi Norris 30 May, 2022
Technical debt can inhibit B2B marketing teams looking to scale, and create a frictionless experience for their customers.