Browsing Category : podcast

Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

By Jodi Norris 27 June, 2022
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way of B2B tech branding, Blair Josephs Jansen knows a...

Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

By Jodi Norris 30 May, 2022
Technical debt can inhibit B2B marketing teams looking to scale, and create a frictionless experience for their customers. 

Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

By Jodi Norris 16 May, 2022
It's safe to say paid social is a tool in most B2B marketing toolboxes, producing quick wins and fast leads for hyper growth. But many marketers skip important steps,...

Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

By Jodi Norris 25 April, 2022
As Director of Social Media at Dynatrace, an enterprise AI solution, John Rocker has mastered the art of B2B virtual event marketing. On this episode of the FINITE...

Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix

By Jodi Norris 04 April, 2022
Kristi Flores is the CMO at Tektronix, where she heads up an 80 person marketing team that is not only hybrid, but global.

To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science

By Jodi Norris 07 March, 2022
B2B tech marketers are often wondering how much of their activities should be aimed at retaining existing customers or acquiring net new ones. 

B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

By Jodi Norris 14 June, 2021
Marketers know the power of influencers for B2C consumers, but how about B2B? B2B influencer marketing is a strategy for you to connect with your audience directly,...

FINITE Podcast #12: Steve Mann, CMO at ThetaRay on The Psychology of Marketing

By Darren Stewart 05 March, 2020
FINITE is a B2B marketing podcast for technology marketers. Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners...