Latest Articles.

A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security

By Vivian Fan 22 November, 2021
In a crowded B2B tech category, how can your brand stand out?

Why your customers are your best marketers with Amanda Malko, CMO at G2

By Vivian Fan 15 November, 2021
With category overload and heated competition in B2B tech, marketers are finding customer retention more difficult than ever before. However, by helping customers ...

Meet the team: Michael

By Jodi Norris 09 November, 2021
What is your role at 93x? I’ve just joined as the SEO Account Director.

Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA

By Vivian Fan 08 November, 2021
In many B2B tech companies, sales and marketing work hand in hand as one department. This new equation can sometimes equal revenue marketing. But how does it work?

How to Track Your B2B LinkedIn Ads for ROI Attribution

By Dan M 01 November, 2021
LinkedIn Ads are a powerful digital marketing tool for B2B. Because LinkedIn members must provide profile details about their professional experience and background,...

From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io

By Vivian Fan 01 November, 2021
Content marketing is table stakes and has become widely adopted in the B2B marketing world. How can B2B marketers differentiate from others and create deeper...

Google Ads vs. LinkedIn Ads for B2B marketing

By Dan M 26 October, 2021
Google Ads gets a lot of attention regarding online advertising, but it's not the only ad platform that should be a part of your B2B marketing campaigns. LinkedIn Ads...

How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau

By Jodi Norris 25 October, 2021
"As human beings, we have evolved with storytelling being the core of our being. We understand, we remember stories much more than we do any facts and figures. It's...

Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep

By Jodi Norris 18 October, 2021
Category creation is often a necessary requirement for B2B tech companies wanting to stand out in a highly competitive space.