Latest Articles.

B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

By Jodi Norris 08 August, 2022
When your brand values don't align with your website, visuals and messaging, that means it's time for a rebrand. But in B2B tech startups and scale ups, oftentimes when...

Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

By Jodi Norris 25 July, 2022
Marketing and comms, if done right, should work together to convey aligned, strong and valuable messaging across all channels and touch points.
SEO

Local SEO vs Global SEO

By Dan Butler 19 July, 2022
If you’re looking to drive traffic to your website and improve your Google ranking, a robust search engine optimisation (SEO) strategy is vital. Today, SEO matters more...

Why your B2B SEO strategy needs digital PR

By Jodi Norris 12 July, 2022
Figuring out an SEO strategy for your B2B business can feel overwhelming, especially when the B2B SaaS market is highly competitive, and the digital landscape is...

Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

By Jodi Norris 11 July, 2022
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing on his experience in self-serve...

Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

By Jodi Norris 27 June, 2022
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way of B2B tech branding, Blair Josephs Jansen knows a...

Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

By Jodi Norris 30 May, 2022
Technical debt can inhibit B2B marketing teams looking to scale, and create a frictionless experience for their customers. 

Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

By Jodi Norris 16 May, 2022
It's safe to say paid social is a tool in most B2B marketing toolboxes, producing quick wins and fast leads for hyper growth. But many marketers skip important steps,...
SEO

The importance of SERP features in B2B SEO

By Dan Butler 11 May, 2022
Understanding search engine results page (SERP) features is an essential part of search engine optimization (SEO) for B2B companies. In this article, we’ll discuss what...