Browsing Author : Alex Price

Analysis: Driving above market growth in B2B

By Alex Price 01 June, 2021
In May of this year, McKinsey & Company launched a report titled 'Digital Sales & Analytics: Driving above-market growth in B2B'. Whilst it explores digital growth...

5 Retargeting Tactics for B2B Marketing

By Alex Price 01 June, 2021
Retargeting tactics or remarketing is a tactic used by many top B2B technology businesses to help drive acquisition, generate leads and increase revenue. It’s a...

Designing an Inbound Marketing Focused Website

By Alex Price 01 June, 2021
Inbound marketing is one of the best ways to bring leads into your business, and so designing your website so it can support an effective inbound marketing strategy...

What is Inbound Marketing?

By Alex Price 01 June, 2021
Most B2B marketers will by now have at least heard about the concept of inbound marketing in the past. However, there is often an element of confusion when it comes to...

5 common marketing automation mistakes

By Alex Price 01 June, 2021
Marketing automation is a fantastic way for B2B tech companies and just about any other B2B businesses dealing with long, considered and complex buyer journeys...

Is Content Still King for B2B Software & Tech Companies?

By Alex Price 01 June, 2021
Content marketing has been one of the most useful methods for promoting new products and services online during the last few years, but we wanted to find out whether...

Is PPC Part of Inbound Marketing?

By Alex Price 01 June, 2021
Since the beginning of PPC advertising, there has been a debate amongst marketers about whether the process is an inbound or outbound strategy. By its...

What's The Difference Between Inbound Marketing & Outbound Marketing?

By Alex Price 01 June, 2021
B2B companies must understand the difference between inbound and outbound marketing strategies if they want to get the best results from their campaigns. In...

How can inbound marketing drive lead generation?

By Alex Price 01 June, 2021
Lead generation is the process of encouraging website visitors to indicate their interest in your company’s products or services. By using the latest inbound marketing...

True Definition of Marketing Qualified Lead for Tech Companies

By Alex Price 01 June, 2021
Marketing and Sales alignment: it's definitely a hot topic for 2019. One of the key principles of achieving such alignment is making sure everyone agrees on...