Browsing Category : podcast

Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

By Jodi Norris 05 May, 2022
As Director of Social Media at Dynatrace, an enterprise AI solution, John Rocker has mastered the art of B2B virtual event marketing. On this episode of the FINITE...

To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science

By Jodi Norris 11 March, 2022
B2B tech marketers are often wondering how much of their activities should be aimed at retaining existing customers or acquiring net new ones. 

FINITE Podcast #12: Steve Mann, CMO at ThetaRay on The Psychology of Marketing

By Darren Stewart 01 June, 2021
FINITE is a B2B marketing podcast for technology marketers. Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners...