Browsing Category : Podcast

Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

By Jodi Norris 31 August, 2022
Focussing on the end user can get your B2B tech organisation ahead. While we often think about the final decision makers who sign on the dotted line for B2B purchases,...

B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

By Jodi Norris 31 August, 2022
When your brand values don't align with your website, visuals and messaging, that means it's time for a rebrand. But in B2B tech startups and scale ups, oftentimes when...

Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

By Jodi Norris 31 August, 2022
Marketing and comms, if done right, should work together to convey aligned, strong and valuable messaging across all channels and touch points.

Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

By Jodi Norris 12 July, 2022
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing on his experience in self-serve...

Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

By Jodi Norris 12 July, 2022
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way of B2B tech branding, Blair Josephs Jansen knows a...

Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

By Jodi Norris 01 June, 2022
It's safe to say paid social is a tool in most B2B marketing toolboxes, producing quick wins and fast leads for hyper growth. But many marketers skip important steps,...

Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

By Jodi Norris 01 June, 2022
Technical debt can inhibit B2B marketing teams looking to scale, and create a frictionless experience for their customers. 

Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

By Jodi Norris 05 May, 2022
As Director of Social Media at Dynatrace, an enterprise AI solution, John Rocker has mastered the art of B2B virtual event marketing. On this episode of the FINITE...

To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science

By Jodi Norris 11 March, 2022
B2B tech marketers are often wondering how much of their activities should be aimed at retaining existing customers or acquiring net new ones.