Browsing Category : B2B Marketing

Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

By Jodi Norris 05 May, 2022
As Director of Social Media at Dynatrace, an enterprise AI solution, John Rocker has mastered the art of B2B virtual event marketing. On this episode of the FINITE...

Educating a B2B market with Jed Corenthal, CMO at Phenix

By Jodi Norris 12 April, 2022
Education on a solution is often the first step businesses take when breaking into a B2B market. With complex technological products and services, this step is...

Tips for moving from startup to scale up with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS

By Ricci Sanchez 29 March, 2022
For B2B technology and SaaS marketers, the transition from startup to scaleup requires agility, processes and the right MarTech. In the fast-paced world of B2B tech and...

5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap

By Jodi Norris 29 March, 2022
Patrick Ward's 'Marketing Transformation Mindset' is one you should adopt if you're looking to innovate your B2B tech marketing strategy. 

B2B SEO best practices 2022

By Hervé Ngbanda 29 March, 2022
Although SEO is a lucrative channel for building brand recognition and increasing sales in B2B marketing, many businesses to this day have still not optimised their site...

The top B2B marketing conferences you need to attend in 2022

By Jodi Norris 23 March, 2022
B2B marketing conferences are the perfect opportunity for you to expand your knowledge, connect with peers and stay ahead of industry trends. Now that face-to-face and...

The best analytics to track for conversion rate optimisation

By Ricci Sanchez 15 March, 2022
If you've been struggling to see results from your search engine optimisation (SEO), PPC, social media or other digital marketing efforts, you may need to explore...

To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science

By Jodi Norris 11 March, 2022
B2B tech marketers are often wondering how much of their activities should be aimed at retaining existing customers or acquiring net new ones. 

From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd

By Vini Sathyaseelan 28 February, 2022
More and more companies in the B2B tech space are moving away from sales-led growth and embracing product-led growth. There are several challenges to overcome in order...

The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce

By Jodi Norris 21 February, 2022
On this episode of the FINITE Podcast, Christie Fidura, Director, Global Developer Marketing at Salesforce, shared the inside scoop of how her developer marketing team...