Browsing Author : x93

Why is inbound marketing growing in popularity?

By x93 01 June, 2021
Research shows that around 60% of all companies in Europe currently use an inbound marketing strategy for lead generation and increasing sales. If your B2B tech...

How to Generate Marketing Qualified Leads

By x93 01 June, 2021
If you're a technology or software company looking to generate more inbound leads through your website, this is for you. Across complex and often lengthy...

Should B2B Tech Companies use SEO or PPC for Lead Generation?

By x93 01 June, 2021
B2B software and technology companies have a couple of different options on the table when it comes to lead generation. Some firms prefer to invest their time...

2019 web design trends for B2B technology companies

By x93 01 June, 2021
If your tech company needs to design a fresh new website for 2019, it’s possible that your marketing team might benefit from taking a look at some of the latest trends...

How HubSpot empowers B2B marketing teams

By x93 01 June, 2021
For those who are unfamiliar with HubSpot, this article will explain some of the most impressive ways in which the marketing automation technology can empower...
SEO

Speed & mobile UX are key for SEO

By x93 01 June, 2021
Many digital marketers working for B2B technology companies now understand the importance of content marketing and link building as part of their SEO strategy....

20 statistics that prove Inbound Marketing ROI

By x93 01 June, 2021
There is no doubt that Inbound Marketing is booming, and more and more B2B marketing teams are embracing the inbound methodology to drive effective lead...

SEO for B2B Tech Companies: Expectations vs Reality

By x93 01 June, 2021
There are a lot of misconceptions out there about SEO and how much difference it will make to your tech company’s results in B2B buyer journeys. With that in...

Why Should B2B Tech Companies Use Content Marketing?

By x93 01 June, 2021
Investing in content marketing is a wise move for B2B tech companies as the process can help to increase leads, boost conversions, and drive an incredible amount of...

Why Should B2B Tech Companies Use Inbound Marketing?

By x93 01 June, 2021
The latest inbound marketing methods and strategies have the potential to positively impact all B2B businesses, and particularly those in the technology or software...