Browsing Author : Jodi Norris

Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International

By Jodi Norris 31 January, 2022

Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap

By Jodi Norris 24 January, 2022
As a B2B tech marketer, creative ideas are often necessary to attract customers and gain their attention to spark the…

B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG

By Jodi Norris 17 January, 2022

Breaking down the term ‘strategy’ for B2B growth with CMO, Colin Lewis

By Jodi Norris 10 January, 2022
Behind every fast-growing B2B tech company is the perfect marketing strategy. Most B2B marketers rush into executing products and services…

ROI: Return On Identity with Paul Campillo, Principle Brand Storyteller at Typeform

By Jodi Norris 04 January, 2022

Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit

By Jodi Norris 14 December, 2021

Why marketing should own revenue targets with Kyle Lacy, SVP of Marketing at Seismic

By Jodi Norris 06 December, 2021
"I think that BDRs reporting into marketing unite the tip of the spear when it comes to go-to-market strategy. I…

Marketing the world’s fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at Hopin

By Jodi Norris 29 November, 2021

A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security

By Jodi Norris 22 November, 2021
In a crowded B2B tech category, how can your brand stand out?

Why your customers are your best marketers with Amanda Malko, CMO at G2

By Jodi Norris 15 November, 2021
With category overload and heated competition in B2B tech, marketers are finding customer retention more difficult than ever before. However,…