Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier
Technical debt can inhibit B2B marketing teams looking to scale, and create a frictionless experience for their customers.
Browsing Author : Jodi Norris
Meet the team: Key
What is your role at 93x? I am a PPC Executive.
Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace
As Director of Social Media at Dynatrace, an enterprise AI solution, John Rocker has mastered the art of B2B virtual…
What the 93x SEO team learned at BrightonSEO
Last week, thousands of marketers flocked to the British seaside city of Brighton to enhance their skill sets and expand…
Educating a B2B market with Jed Corenthal, CMO at Phenix
Education on a solution is often the first step businesses take when breaking into a B2B market. With complex technological…
5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
Patrick Ward's 'Marketing Transformation Mindset' is one you should adopt if you're looking to innovate your B2B tech marketing strategy.
The top B2B marketing conferences you need to attend in 2022
B2B marketing conferences are the perfect opportunity for you to expand your knowledge, connect with peers and stay ahead of…
To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science
B2B tech marketers are often wondering how much of their activities should be aimed at retaining existing customers or acquiring…
Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend
Data privacy is not new to the B2B world. But it now presents the challenge of both protecting an audience…