Why is inbound marketing growing in popularity?
Research shows that around 60% of all companies in Europe currently use an inbound marketing strategy for lead generation and increasing sales. If your B2B tech...
The Comprehensive Guide to PPC in Digital Marketing
We all want more website visitors so we can sell more products or services, right? Successfully advertising our products and services comes down to savvy...
How to Generate Marketing Qualified Leads
If you're a technology or software company looking to generate more inbound leads through your website, this is for you. Across complex and often lengthy...
How can inbound marketing drive lead generation?
Lead generation is the process of encouraging website visitors to indicate their interest in your company’s products or services. By using the latest inbound marketing...
The 5 Inbound Marketing Channels You Need to be Utilising
What are inbound marketing channels? Inbound marketing channels are the various ways businesses connect with prospective customers online. This is typically achieved...
True Definition of Marketing Qualified Lead for Tech Companies
Marketing and Sales alignment: it's definitely a hot topic for 2019. One of the key principles of achieving such alignment is making sure everyone agrees on...
How HubSpot empowers B2B marketing teams
For those who are unfamiliar with HubSpot, this article will explain some of the most impressive ways in which the marketing automation technology can empower...
20 statistics that prove Inbound Marketing ROI
There is no doubt that Inbound Marketing is booming, and more and more B2B marketing teams are embracing the inbound methodology to drive effective lead...
What is marketing automation?
By now all B2B marketers should have heard about marketing automation, but there are still a lot of professionals out there who are yet to use it as part of their...
2019 Guide: Marketing Automation for B2B Technology Companies
Marketing teams in the tech industry are often inundated with data from various digital marketing channels, and for that reason, many B2B tech companies are now...