Browsing Category : Inbound Marketing

Why is inbound marketing growing in popularity?

By x93 01 June, 2021
Research shows that around 60% of all companies in Europe currently use an inbound marketing strategy for lead generation and increasing sales. If your B2B tech...

The Comprehensive Guide to PPC in Digital Marketing

By Dan Butler 01 June, 2021
We all want more website visitors so we can sell more products or services, right? Successfully advertising our products and services comes down to savvy...

How to Generate Marketing Qualified Leads

By x93 01 June, 2021
If you're a technology or software company looking to generate more inbound leads through your website, this is for you. Across complex and often lengthy...

How can inbound marketing drive lead generation?

By Alex Price 01 June, 2021
Lead generation is the process of encouraging website visitors to indicate their interest in your company’s products or services. By using the latest inbound marketing...

The 5 Inbound Marketing Channels You Need to be Utilising

By Jodi Norris 01 June, 2021
What are inbound marketing channels? Inbound marketing channels are the various ways businesses connect with prospective customers online. This is typically achieved...

True Definition of Marketing Qualified Lead for Tech Companies

By Alex Price 01 June, 2021
Marketing and Sales alignment: it's definitely a hot topic for 2019. One of the key principles of achieving such alignment is making sure everyone agrees on...

How HubSpot empowers B2B marketing teams

By x93 01 June, 2021
For those who are unfamiliar with HubSpot, this article will explain some of the most impressive ways in which the marketing automation technology can empower...

20 statistics that prove Inbound Marketing ROI

By x93 01 June, 2021
There is no doubt that Inbound Marketing is booming, and more and more B2B marketing teams are embracing the inbound methodology to drive effective lead...

What is marketing automation?

By Alex Price 01 June, 2021
By now all B2B marketers should have heard about marketing automation, but there are still a lot of professionals out there who are yet to use it as part of their...

2019 Guide: Marketing Automation for B2B Technology Companies

By Alex Price 01 June, 2021
Marketing teams in the tech industry are often inundated with data from various digital marketing channels, and for that reason, many B2B tech companies are now...