The Comprehensive Guide to PPC in Digital Marketing
We all want more website visitors so we can sell more products or services, right? Successfully advertising our products and services comes down to savvy...
Build traction on your podcast for a B2B tech marketing strategy
With the line between work and home blurring, more people are using their spare time to advance their skill sets and expand their careers. Through online classes,...
The 5 Inbound Marketing Channels You Need to be Utilising
What are inbound marketing channels? Inbound marketing channels are the various ways businesses connect with prospective customers online. This is typically...
2021 Guide: Inbound Marketing for B2B Tech Companies
According to marketing software company Pardot, around 82% of B2B buyers will start their purchase journey using a search engine like Google, and 89% of B2C customers...
How HubSpot empowers B2B marketing teams
For those who are unfamiliar with HubSpot, this article will explain some of the most impressive ways in which the marketing automation technology can empower...
Should we be using Marketing Automation? Pros & Cons
Marketing automation is a process that enables B2B technology teams to take a step back and allow software and other tools to handle part of their marketing processes....
Why is inbound marketing growing in popularity?
Research shows that around 60% of all companies in Europe currently use an inbound marketing strategy for lead generation and increasing sales. If your B2B tech...
Why SEO is key to inbound marketing
Search engine optimisation or SEO is key to inbound marketing success for a variety of reasons. All B2B tech companies should engage in SEO best practices if they want...
Guide to optimising content strategy for inbound marketing
Marketing teams working for B2B technology companies will often have to produce an incredible amount of content for their inbound marketing strategies. We feel...
What is marketing automation?
By now all B2B marketers should have heard about marketing automation, but there are still a lot of professionals out there who are yet to use it as part of their...