The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce
On this episode of the FINITE Podcast, Christie Fidura, Director, Global Developer Marketing at Salesforce, shared the inside scoop of how her developer marketing team...
Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend
Data privacy is not new to the B2B world. But it now presents the challenge of both protecting an audience and learning about their purchase behaviour.
How to Set Up Google Analytics for a B2B Tech Company
Google Analytics is an invaluable tool for B2B tech companies’ growth. The digital marketing metrics you can glean from Google Analytics are useful for making a variety...
Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International
On this episode of the FINITE Podcast, Alex talked with James Bridgman , Head of Global Marketing at Pollinate International , about leveraging partner marketing and...
Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap
As a B2B tech marketer, creative ideas are often necessary to attract customers and gain their attention to spark the start of their sales journey and bring awareness to...
B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG
In a globalised marketplace, a successful B2B tech company not only needs a good marketing strategy, but great diversity. "Having had a lot of interviews and having...
Breaking down the term 'strategy' for B2B growth with CMO, Colin Lewis
Behind every fast-growing B2B tech company is the perfect marketing strategy. Most B2B marketers rush into executing products and services to the market instead of...
ROI: Return On Identity with Paul Campillo, Principle Brand Storyteller at Typeform
On this episode of the FINITE Podcast, Alex talked to Paul Campillo , Principle Brand Storyteller at Typeform . He walked us through his unconventional journey in joining...
Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit
Millennials now surpass baby boomers in the B2B buyer demographic, so B2B marketers are turning to social media to meet them where they live online. On this episode of...
Why marketing should own revenue targets with Kyle Lacy, SVP of Marketing at Seismic
"I think that BDRs reporting into marketing unite the tip of the spear when it comes to go-to-market strategy. I think it unites messaging, positioning, the experience."...