Browsing Category : B2B Marketing

The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce

By Jodi Norris 21 February, 2022

Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend

By Jodi Norris 07 February, 2022
Data privacy is not new to the B2B world. But it now presents the challenge of both protecting an audience…

Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International

By Jodi Norris 31 January, 2022

Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap

By Jodi Norris 24 January, 2022
As a B2B tech marketer, creative ideas are often necessary to attract customers and gain their attention to spark the…

B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG

By Jodi Norris 17 January, 2022

Breaking down the term ‘strategy’ for B2B growth with CMO, Colin Lewis

By Jodi Norris 10 January, 2022
Behind every fast-growing B2B tech company is the perfect marketing strategy. Most B2B marketers rush into executing products and services…

ROI: Return On Identity with Paul Campillo, Principle Brand Storyteller at Typeform

By Jodi Norris 04 January, 2022

Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit

By Jodi Norris 14 December, 2021

Why marketing should own revenue targets with Kyle Lacy, SVP of Marketing at Seismic

By Jodi Norris 06 December, 2021
"I think that BDRs reporting into marketing unite the tip of the spear when it comes to go-to-market strategy. I…

Marketing the world’s fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at Hopin

By Jodi Norris 29 November, 2021