Browsing Category : B2B Marketing

Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at Canvas

By Jodi Norris 20 September, 2021
Whether you're at the start, middle or end of your B2B tech marketing career, up-skilling and personal development can help you along your journey.

The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute

By Jodi Norris 13 September, 2021
Here is the evidence you need to convince your CFO, CEO and the rest of the C-suite that as a tech company in a competitive space, you should invest in brand marketing.

How To Get Backlinks With Infographics

By Dan Butler 09 September, 2021
Infographics are all the rage right now--in just the last 4 years, they’ve enjoyed a 67% increase in usage among B2B marketers and have become insanely popular on most...

Press release: New research on B2B SEO in tech & SaaS marketing

By Jodi Norris 08 September, 2021
FINITE, the global B2B technology marketing community has released new research in B2B SEO, delivered in partnership with B2B tech & SaaS digital marketing agency, 93x.

Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions

By Jodi Norris 06 September, 2021
On this episode of the FINITE Podcast, you'll learn what makes your target accounts tick when it comes to cold outreach emails. Whether that's keeping things emotional...

Exploring the differences between Google Analytics and Google Analytics 4

By Darren Stewart 01 September, 2021
Google Analytics 4 (GA4) offers new ways to track, interpret, and utilise data in line with the way we browse the internet today, including moving between websites and...

Behind the scenes of SurveyMonkey's rebrand with Karen Budell, VP of Brand Marketing at Momentive

By Jodi Norris 31 August, 2021
SurveyMonkey recently went through a full-blown rebrand, as it turned into Momentive to better represent their modern organisation.

Sales and marketing alignment for B2B tech & SaaS companies

By Jodi Norris 17 August, 2021
This live FINITE debate answered the question: should sales and marketing be aligned under a single Revenue Operations (RevOps) function?

ABM myth busting with Zoe Hominick, Head of Business Marketing and CEX at O2

By Jodi Norris 16 August, 2021
As more and more B2B tech marketers turn to ABM to achieve their growth goals, more and more myths are starting to arise.

How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at Atlassian

By Jodi Norris 09 August, 2021
Thought leadership is critical for B2B tech audiences who less and less trust companies and brands. They want to hear word of mouth recommendations and build a sense of...