Browsing Category : B2B Marketing

Press release: New research on B2B SEO in tech & SaaS marketing

By Jodi Norris 08 September, 2021
FINITE, the global B2B technology marketing community has released new research in B2B SEO, delivered in partnership with B2B tech…

Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions

By Jodi Norris 06 September, 2021
On this episode of the FINITE Podcast, you'll learn what makes your target accounts tick when it comes to cold…

Behind the scenes of SurveyMonkey’s rebrand with Karen Budell, VP of Brand Marketing at Momentive

By Jodi Norris 31 August, 2021
SurveyMonkey recently went through a full-blown rebrand, as it turned into Momentive to better represent their modern organisation. 

ABM myth busting with Zoe Hominick, Head of Business Marketing and CEX at O2

By Jodi Norris 16 August, 2021
As more and more B2B tech marketers turn to ABM to achieve their growth goals, more and more myths are…

How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at Atlassian

By Jodi Norris 09 August, 2021
Thought leadership is critical for B2B tech audiences who less and less trust companies and brands. They want to hear…

Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard

By Jodi Norris 02 August, 2021
Video marketing is getting easier and easier with new tech and video platforms, but are customer expectations of video rising…

Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook

By Jodi Norris 29 July, 2021
Emerging MarTech leaves some B2B marketers wary of job loss or replacement. However, this fear could be considered unwarranted, as…

Marketing attribution for B2B tech & SaaS companies

By Jodi Norris 27 July, 2021
This FINITE panel discussion revealed great insights into marketing attribution from CMOs and leaders at top tech and SaaS companies. 

Guide to B2B tech brand marketing with Kevan Lee, Head of Marketing at Oyster

By Jodi Norris 20 July, 2021
B2B brand marketing is about how your audience perceives your brand, and is a collective result of multiple touch points…

How to use customer experience data with Keith Povey, Director of Marketing at Feefo

By Jodi Norris 05 July, 2021
Do you know how to use customer experience data to improve your B2B tech marketing?