Browsing Author : Alex Price

Often, coming back to work after a holiday weekend makes for a bit of a rough start to the work week.

Around 53% of B2B clients make at least half of their buying decisions online according to studies, and more than 63% use the internet for at least half of their...

According to marketing software company Pardot, around 82% of B2B buyers will start their purchase journey using a search engine like Google, and 89% of B2C customers...

Typing “B2B SEO” into Google will produce more than 30 million results - all of which claim to offer fresh perspectives on the processes and strategies tech marketing...

When we're not busy running 93x, we also run FINITE: our community for B2B tech & SaaS marketers globally to come together and connect, share, learn & grow. We...

Marketing automation is a fantastic way for B2B tech companies and just about any other B2B businesses dealing with long, considered and complex buyer journeys...

For every B2B marketer that tells me Facebook is a B2C only channel, I bring out the case study of the B2B FinTech getting unbelievable ROI from an account based...

Marketing automation is a process that enables B2B technology teams to take a step back and allow software and other tools to handle part of their marketing processes....

By now all B2B marketers should have heard about marketing automation, but there are still a lot of professionals out there who are yet to use it as part of their...

Marketing and Sales alignment: it's definitely a hot topic for 2019. One of the key principles of achieving such alignment is making sure everyone agrees on...