Browsing Category : Digital Marketing

How to Set Up Google Analytics for a B2B Tech Company

By Vini Sathyaseelan 08 February, 2022
Google Analytics is an invaluable tool for B2B tech companies’ growth. The digital marketing metrics you can glean from Google Analytics are useful for making a variety...

Do you have a CRO strategy for your B2B tech website?

By Darren Stewart 31 January, 2022
Do you have a plan for improving the number of conversions on your B2B tech website, or are you still seeking a way to improve lead generation and sales? 

The Importance of Google Analytics Audits for B2B Tech Companies

By Vini Sathyaseelan 12 January, 2022
Accurate data is essential to business operations—but many in-house marketers at B2B tech companies are using unreliable analytics to make key decisions.They often have...

Exploring the differences between Google Analytics and Google Analytics 4

By Darren Stewart 01 September, 2021
Google Analytics 4 (GA4) offers new ways to track, interpret, and utilise data in line with the way we browse the internet today, including moving between websites and...

B2B Digital Marketing: A Checklist

By Darren Stewart 29 October, 2019
Success strategies begin with knowing where you currently stand. That's why a digital marketing audit is an essential first step. Creating an effective B2B digital...

Why hire a B2B digital marketing agency?

By Darren Stewart 25 October, 2019
There's a piece of DIY software for nearly every part of digital marketing, and the list is ever-growing. As digital marketing is becoming easier to understand...

Why you need a B2B digital marketing strategy

By Darren Stewart 24 October, 2019
Most modern businesses need an online presence, and an online presence without a B2B digital marketing strategy is like driving with a blindfold on. Without...

How to Implement Marketing Automation in a B2B Tech Company

By Darren Stewart 09 September, 2019
Marketing automation is now a key component of any successful b2b digital marketing strategy for a growing business. Marketing automation is the process of...