Browsing Category : Guides

2021 Guide: Web Design for B2B Tech Companies

By Alex Price 03 February, 2021
Around 53% of B2B clients make at least half of their buying decisions online according to studies, and more than 63% use the internet for at least half of their...

2021 Guide: Inbound Marketing for B2B Tech Companies

By Alex Price 25 January, 2021
According to marketing software company Pardot, around 82% of B2B buyers will start their purchase journey using a search engine like Google, and 89% of B2C customers...

The B2B guide to CRM systems

By Darren Stewart 02 April, 2020
Every B2B technology business needs a CRM system, that’s a given, it should be at the core of your B2B Martech stack. Many companies already have one but they aren’t...

B2B Digital Marketing: A Checklist

By Darren Stewart 29 October, 2019
Success strategies begin with knowing where you currently stand. That's why a digital marketing audit is an essential first step. Creating an effective B2B digital...

B2B Digital Marketing: A Beginners Guide

By Darren Stewart 22 August, 2019
If you're reading this then you probably already work for or are about to start working for a B2B company. In this guide, I'll take you through what B2B Digital...

B2B SaaS Marketing: How To Get Started

By Darren Stewart 16 August, 2019
This article is useful if you are looking for help with a go-to-market strategy for B2B SaaS, or if you already have a B2B SaaS marketing strategy and you want...

2019 Guide: Marketing Automation for B2B Technology Companies

By Alex Price 04 January, 2019
Marketing teams in the tech industry are often inundated with data from various digital marketing channels, and for that reason, many B2B tech companies are now...