Browsing Category : B2B PPC

Which LinkedIn Ads Types Are Right for Your B2B Campaign?

By Dan M 07 December, 2021
LinkedIn Ads are a highly effective digital marketing tool for B2B businesses. The ability to tap into LinkedIn’s vast trove of business demographic data means that...

Top 10 best B2B LinkedIn Ads Campaigns

By Dan M 30 November, 2021
Linkedin Ads should be on every B2B marketing team's radar. A form of pay-per-click (PPC) advertising, Linkedin Ads give you several ways to target potential...

How to Track Your B2B LinkedIn Ads for ROI Attribution

By Dan M 01 November, 2021
LinkedIn Ads are a powerful digital marketing tool for B2B. Because LinkedIn members must provide profile details about their professional experience and background,...

Google Ads vs. LinkedIn Ads for B2B marketing

By Dan M 26 October, 2021
Google Ads gets a lot of attention regarding online advertising, but it's not the only ad platform that should be a part of your B2B marketing campaigns. LinkedIn Ads...

Maximise the Impact of Your B2B LinkedIn Ads Budget

By Dan M 07 October, 2021
According to LinkedIn, the majority of its 774 million members have responsibility for business decisions. This makes it a great place to connect with valuable B2B...

The Top 5 Free Scripts You Need to Use in Google PPC Ads

By Dan M 24 March, 2021
At 93x we are firm believers in trying to automate repetitive tasks where possible so that our time is freed up to think more strategically on our clients’ accounts....

Guide: Everything you need to know about building a B2B LinkedIn Ads campaign

By Dan M 18 March, 2021
LinkedIn’s ability to target specific personas in target companies combined with its global reach which according to Linked Newsroom stands at 740 million members in...

B2B SEO vs PPC: A Guide for B2B Technology Marketing

By Darren Stewart 26 February, 2021
Introduction SEO and PPC are two of the most well-known strategies for driving traffic, leads and new business for growing B2B technology companies. It’s no...

Paid strategies for enterprise B2B marketing

By Darren Stewart 30 October, 2020
It’s a common challenge for enterprise B2B marketing teams to try and figure out exactly how they should be investing in paid social and paid search strategies, and...