Browsing Author : Jodi Norris

Meet the team: Michael

By Jodi Norris 09 November, 2021
What is your role at 93x? I’ve just joined as the SEO Account Director.

How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau

By Jodi Norris 25 October, 2021
"As human beings, we have evolved with storytelling being the core of our being. We understand, we remember stories much more than we do any facts and figures. It's...

Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep

By Jodi Norris 18 October, 2021
Category creation is often a necessary requirement for B2B tech companies wanting to stand out in a highly competitive space. 

How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce

By Jodi Norris 11 October, 2021
Leandro Perez has lead the creation and implementation of Salesforce+, the new, Netflix-style content platform from Salesforce. 

Not just there for the goody bags: What the 93x team learnt at BrightonSEO

By Jodi Norris 04 October, 2021
Last month, our SEO and PPC team attended BrightonSEO to expand their knowledge, stay on top of industry trends and gain inspiration for client work. 

There's no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot

By Jodi Norris 04 October, 2021
It's long been discussed how B2C influences B2B marketing. But this guest thinks there shouldn't be a distinction at all! 

Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit

By Jodi Norris 27 September, 2021
Harness data to boost your B2B tech marketing through personalisation, speed and scale. 

Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at Canvas

By Jodi Norris 20 September, 2021
Whether you're at the start, middle or end of your B2B tech marketing career, up-skilling and personal development can help you along your journey. 

The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute

By Jodi Norris 13 September, 2021
Here is the evidence you need to convince your CFO, CEO and the rest of the C-suite that as a tech company in a competitive space, you should invest in brand...

Press release: New research on B2B SEO in tech & SaaS marketing

By Jodi Norris 08 September, 2021
FINITE, the global B2B technology marketing community has released new research in B2B SEO, delivered in partnership with B2B tech & SaaS digital marketing agency, 93x