Browsing Author : Jodi Norris

How to use SEO to promote your B2B event

By Jodi Norris 09 June, 2021
In a post-pandemic world, it’s easier than ever to host a B2B event. There’s no need to book a room, pay for the transport of speakers and order pizza.

Rory Sutherland on the psychology of B2B decision making

By Jodi Norris 08 June, 2021
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how B2B marketers can be aware of biases to...

Identify the best ABM strategy for your B2B tech company

By Jodi Norris 04 June, 2021
The ABM session from FINITE Fest is packed with useful tips on how to build and maintain a successful ABM strategy for a B2B tech company. 

Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

By Jodi Norris 03 June, 2021
It is more important than ever before that B2B marketers be informed about diversity and inclusion within the workplace and in their own strategies.

Brand vs. performance marketing for B2B tech companies

By Jodi Norris 01 June, 2021
What is brand marketing in B2B tech?  Brand is the identity of your tech company and how it is perceived by your audience. This is not just the visual identity of...

Optimise a B2B SEO strategy for your tech company and website

By Jodi Norris 27 May, 2021
The SEO panel at FINITE Fest produced tactical tips you can apply to your B2B SEO strategy and boost growth for your tech company.   What content do you need for...

Why should B2B marketers be selective of their website host? With David Leichner, CMO at Strattic & Miriam Schwab, Co-Founder/CEO at Strattic

By Jodi Norris 27 May, 2021
A website host needs to account for performance, user experience, SEO and security. In a digitally transforming marketplace, these priorities can determine whether an...

Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst

By Jodi Norris 17 May, 2021
For B2B tech companies, podcasts can prove to be an effective channel to boost brand. They put you in front of your target audience in an engaging way that elicits an...

The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat

By Jodi Norris 10 May, 2021
The differences in B2C and B2B marketing tactics are diminishing, as digital marketers realise that psychological rules apply across most purchase decisions. On this...

Guide: gated vs ungated content in B2B marketing

By Jodi Norris 05 May, 2021
It’s time to settle the gated/ungated content debate once and for all.  This is The Final Showdown. After gated and ungated have battled it out, you’ll be able...