Browsing Author : Jodi Norris

Guide to B2B tech brand marketing with Kevan Lee, Head of Marketing at Oyster

By Jodi Norris 20 July, 2021
B2B brand marketing is about how your audience perceives your brand, and is a collective result of multiple touch points and channels. It's hard to define, but on...

Meet the team: Hervé

By Jodi Norris 13 July, 2021
What is your role at 93x? I am an SEO Executive. 

Where to start with B2B tech product positioning with Vakis Rigas, VP Marketing at Shypple

By Jodi Norris 12 July, 2021
The positioning of B2B tech products requires consideration of competitors, features and jobs to be done. Ultimately, positioning aims to find context. 

How to boost the engagement and impact of your virtual B2B events

By Jodi Norris 08 July, 2021
The FINITE B2B event marketing panel discussion is full of insights from leading marketers with deep expertise in organising and optimising physical and virtual...

93x have been certified as an official Google Partner!

By Jodi Norris 07 July, 2021
Due to the tremendous work of our digital strategists, 93x has been certified as an official Google Partner! Google itself has recognised our growth as an agency and...

How to use customer experience data with Keith Povey, Director of Marketing at Feefo

By Jodi Norris 05 July, 2021
Do you know how to use customer experience data to improve your B2B tech marketing? 

Balance the efficiency and effectiveness of your strategy with B2B marketing operations

By Jodi Norris 30 June, 2021
The FINITE MOPs panel discussion is full of insights from leading marketers of top tech companies - Teamwork, Amazon Web Services, GFK and Sage. 

Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

By Jodi Norris 28 June, 2021
B2B marketers can fuel the growth of their startups by implementing scalable processes, getting buy-in from the C-suite, hiring the right team and using the right...

April Dunford on crafting stories for sales enablement in B2B tech marketing

By Jodi Norris 17 June, 2021
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects an engaging narrative. As...

B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

By Jodi Norris 14 June, 2021
Marketers know the power of influencers for B2C consumers, but how about B2B? B2B influencer marketing is a strategy for you to connect with your audience directly,...