Browsing Author : Vivian Fan

From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd

By Vivian Fan 28 February, 2022
More and more companies in the B2B tech space are moving away from sales-led growth and embracing product-led growth. There are several challenges to overcome in order...

The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce

By Vivian Fan 21 February, 2022
On this episode of the FINITE Podcast, Christie Fidura, Director, Global Developer Marketing at Salesforce, shared the inside scoop of how her developer marketing team...

Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend

By Vivian Fan 07 February, 2022
Data privacy is not new to the B2B world. But it now presents the challenge of both protecting an audience and learning about their purchase behaviour.

Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International

By Vivian Fan 31 January, 2022
On this episode of the FINITE Podcast, Alex talked with James Bridgman , Head of Global Marketing at Pollinate International , about leveraging partner marketing and...

Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap

By Vivian Fan 24 January, 2022
As a B2B tech marketer, creative ideas are often necessary to attract customers and gain their attention to spark the start of their sales journey and bring awareness to...

B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG

By Vivian Fan 17 January, 2022
In a globalised marketplace, a successful B2B tech company not only needs a good marketing strategy, but great diversity. "Having had a lot of interviews and having...

Breaking down the term 'strategy' for B2B growth with CMO, Colin Lewis

By Vivian Fan 10 January, 2022
Behind every fast-growing B2B tech company is the perfect marketing strategy. Most B2B marketers rush into executing products and services to the market instead of...

ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform

By Vivian Fan 04 January, 2022
On this episode of the FINITE Podcast, Alex talked to Paul Campillo , Former Principle Brand Storyteller at Typeform . He walked us through his unconventional journey in...

Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit

By Vivian Fan 14 December, 2021
Millennials now surpass baby boomers in the B2B buyer demographic, so B2B marketers are turning to social media to meet them where they live online.  On this episode of...

Why marketing should own revenue targets with Kyle Lacy, SVP of Marketing at Seismic

By Vivian Fan 06 December, 2021
"I think that BDRs reporting into marketing unite the tip of the spear when it comes to go-to-market strategy. I think it unites messaging, positioning, the experience."...