Browsing Category : B2B Marketing

Balance the efficiency and effectiveness of your strategy with B2B marketing operations

By Jodi Norris 02 July, 2021
The FINITE MOPs panel discussion is full of insights from leading marketers of top tech companies - Teamwork, Amazon Web…

Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

By Jodi Norris 28 June, 2021
B2B marketers can fuel the growth of their startups by implementing scalable processes, getting buy-in from the C-suite, hiring the…

April Dunford on crafting stories for sales enablement in B2B tech marketing

By Jodi Norris 17 June, 2021
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects…

Establishing your B2B content marketing goals

By Sasha Suzdaleva 16 June, 2021
Having a crystal clear idea of what you want to achieve from your B2B content marketing campaign isn't always straightforward.…

B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

By Jodi Norris 14 June, 2021

The difference between B2B and B2C content marketing

By Sasha Suzdaleva 09 June, 2021
Everywhere you look, people seem to be saying the same thing about B2B and B2C content marketing:

Rory Sutherland on the psychology of B2B decision making

By Jodi Norris 08 June, 2021
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how…

How can your B2B tech marketing strategy go green?

By Jodi Norris 01 June, 2021

New research: Predictions for B2B tech marketing in 2021

Brand vs. performance marketing for B2B tech companies