Balance the efficiency and effectiveness of your strategy with B2B marketing operations
The FINITE MOPs panel discussion is full of insights from leading marketers of top tech companies - Teamwork, Amazon Web…
Browsing Category : B2B Marketing
Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO
B2B marketers can fuel the growth of their startups by implementing scalable processes, getting buy-in from the C-suite, hiring the…
April Dunford on crafting stories for sales enablement in B2B tech marketing
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects…
Establishing your B2B content marketing goals
Having a crystal clear idea of what you want to achieve from your B2B content marketing campaign isn't always straightforward.…
The difference between B2B and B2C content marketing
Everywhere you look, people seem to be saying the same thing about B2B and B2C content marketing:
Rory Sutherland on the psychology of B2B decision making
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how…