Browsing Category : B2B Marketing

Build a springboard for lasting growth with Rachel Truair, Director of Global Enterprise Campaigns at Adobe

By Sasha Suzdaleva 01 June, 2021
In this FINITE podcast our host Alex sat down with Rachel Truair, Director of Global Enterprise Campaigns at Adobe to discuss the strategies behind building a...

The tools you need at each stage of ABM for a B2B tech strategy

By Jodi Norris 01 June, 2021
What is ABM?  Account-based marketing (ABM) is a type of marketing that hones in on one or a few organisations at a time rather than an entire market. You could...

13 B2B Influencer Marketing Stats for 2020

By Darren Stewart 01 June, 2021
Influencer marketing is becoming increasingly common, for lots of good reasons. Using well-known, trusted internet celebrities to spread the word about your brand is a...

From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge

By Sasha Suzdaleva 01 June, 2021
Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales...

Marketing after a Series A with Christian Gabriel, CEO & Co-Founder at Capdesk

By Sasha Suzdaleva 01 June, 2021
Christian Gabriel is CEO & Co-Founder of Capdesk, a platform companies can use to manage their cap table, employee option and warrants. FINITE podcast host Alex...

The future CMO role with Pete Rawlinson, CMO at Workvivo

By Sasha Suzdaleva 01 June, 2021
Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both sides of the Atlantic, including...

Positioning for B2B tech companies in uncertain times with April Dunford

By Sasha Suzdaleva 01 June, 2021
In this FINITE episode, podcast host Alex Price explores a very current topic - how can B2B tech companies position themselves and adjust their messaging in uncertain...

Digital Marketing Funnel: How to Build One

By Darren Stewart 01 June, 2021
What is a digital marketing funnel ? A digital marketing funnel is a phrase used to describe a way of looking at a B2B buyer journey. The idea is that the...

Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway

By Sasha Suzdaleva 01 June, 2021
Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry. FINITE podcast host Alex Price sat down with Matthieu...

11 B2B Email Marketing Stats for 2020

By Darren Stewart 01 June, 2021
Email is one of the most consistently effective tools available to the modern-day marketer. It’s used by almost everyone, produces genuinely impressive results...