Establishing your B2B content marketing goals
Having a crystal clear idea of what you want to achieve from your B2B content marketing campaign isn't always straightforward. You know you want your campaign to be...
The difference between B2B and B2C content marketing
Everywhere you look, people seem to be saying the same thing about B2B and B2C content marketing:
Rory Sutherland on the psychology of B2B decision making
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how B2B marketers can be aware of biases to serve...
Identify the best ABM strategy for your B2B tech company
The ABM session from FINITE Fest is packed with useful tips on how to build and maintain a successful ABM strategy for a B2B tech company.
Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
It is more important than ever before that B2B marketers be informed about diversity and inclusion within the workplace and in their own strategies.
How can your B2B tech marketing strategy go green?
It is often said that marketing has the power to change the world. As a marketer, do you want to change the world for the better? Corporate social responsibility...
New research: Predictions for B2B tech marketing in 2021
93x partnered with FINITE, the community for B2B tech marketers, to deliver new research covering reflections on 2020 and predictions for 2021 in B2B tech marketing.
Brand vs. performance marketing for B2B tech companies
What is brand marketing in B2B tech? Brand is the identity of your tech company and how it is perceived by your audience. This is not just the visual identity of...
FINITE Podcast #12: Steve Mann, CMO at ThetaRay on The Psychology of Marketing
FINITE is a B2B marketing podcast for technology marketers. Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners...